Jochen Werne, Director Marketing & Business Development at Bankhaus August Lenz, explains in his keynote address how we can shape the future from the innovations and topics of the past and why digitization must be thought of not only technologically but also culturally.
Jochen Werne, Direktor Marketing & Business Development beim Bankhaus August Lenz, erläutert in seiner Keynote, wie wir aus den Innovationen und Themen der Vergangenheit in der Gegenwart die Zukunft gestalten können und warum Digitalisierung nicht nur technologisch, sondern auch kulturell gedacht werden muss.
Artificial intelligence is the new buzz word of the financial industry, says Jochen Werne. In view of the rapid pace of technological development it is becoming a source of hope for the banks – and rightly so, writes the author. After all, banks have an enormous amount of data at their disposal. Despite all the digitalisation and areas of application of AI, Werne sees the chance for a renaissance of consulting as a link between people and the technical world. Red. Bank und Markt
German: Künstliche Intelligenz ist das neue Buzz-Wort der Finanzbranche, sagt Jochen Werne. Angesichts der rasanten technologischen Entwicklung wird sie zum Hoffnungsträger für die Banken – zu Recht, meint der Autor. Schließlich verfügen Banken über einen enormen Datenschatz. Trotz aller Digitalisierung und Einsatzbereiche von KI sieht Werne jedoch die Chance auf eine Renaissance der Beratung als Bindeglied zwischen Mensch und technisierter Welt. Red.
Jochen Werne is full-time Director & Authorized Officer for Bankhaus August Lenz & Co. AG of the Mediolanum Banking Group and is responsible for Business Development, Marketing, Product Management, Treasury & B2B Payment Services. In addition, he is involved in the development of non-profit organizations and a member of the Learning Systems Platform of the Federal Ministry of Education and Research.
The initiative www.wegofive.net addresses the question of how a unit of man and machine can be created in the working world of tomorrow and how algorithms can be seamlessly integrated into the organization in order to supplement the capabilities of employees.
In this first, introductory part of our interview Jochen gives us an insight into what has changed for him in the last decades – and he finds out that “Hamburg is probably the most beautiful city in Germany” 😉
As an independent interim manager, profile and team coach, Sascha Adam supports people, decision-makers and companies in actively shaping digital change.
More at www.wegofive.net/mission/about or www.sascha-adam.net.
Many thanks to the coast by east Hamburg in the Hafencity Hamburg for the permission to film here. A very recommendable location with obliging service, extraordinary menu and good drinks. Apropos, the background noises also give you the feeling of sitting directly with us 😉
Jochen Werne ist hauptberuflich Director & Authorized Officer für das Bankhaus August Lenz & Co. AG der Mediolanum Banking Group und verantwortet dort die Bereiche Business Development, Marketing, Product Management, Treasury & B2B Payment Services. Darüberhinaus ist er am Aufbau gemeinnütziger Organisationen beteiligt und Mitglied der Plattform Lernende Systeme des Bundesministerium für Bildung und Forschung. Die Initiative www.wegofive.net geht der Frage nach wie in der Arbeitswelt von morgen eine Einheit aus Mensch & Maschine geschaffen werden kann und sich Algorithmen nahtlos in die Organisation integrieren, um die Fähigkeiten der Mitarbeiter zu ergänzen. In diesem ersten, einleitenden Teil unseres Interviews gibt uns Jochen einen Einblick was sich in den letzten Jahrzehnten für ihn verändert hat – und stellen fest, dass “Hamburg die wahrscheinlich schönste Stadt in Deutschland ist” 😉 Sascha Adam unterstützt als selbstständiger Interimsmanager, Profile- und Team-Coach Menschen, Entscheider und Unternehmen dabei den digitalen Wandel aktiv zu gestalten. Mehr unter www.wegofive.net/mission/about oder www.sascha-adam.net. Ganz herzlichen Dank an das coast by east Hamburg in der Hafencity Hamburg für die Genehmigung hier filmen zu dürfen. Eine sehr zu empfehlende Location mit zuvorkommender Bedienung, außergewöhnlicher Speisekarte und guten Drinks. Apropos, die Hintergrundgeräusche geben einem auch gleich das Gefühl direkt bei uns zu sitzen 😉
Der Messekongress Kundenmanagement ist der IMPULSGEBER für ein erfolgreiches Zusammenspiel aller Kundenschnittstellen.Der Messekongress Kundenmanagement bietet Ihnen eine Bühne des fachlichen Austauschs rund um das “ganzheitliche Kundenmanagement von morgen”.
The trade fair congress “Customer Management” is giving IMPULSES for a successful interaction of all customer interfaces. The trade fair congress “Customer Management” offers you a stage for professional exchange around the “holistic customer management of tomorrow”.
Banking Professionals are faced with many new challenges as PSD2 & Instant Payments in Europe at center stage which are driving automation and Innovations. It will be a great pleasure representing Bankhaus August Lenz with a keynote on the importance of the combination of all aspects of HUMAN, DIGITAL & CULTURE to create valuable business models for future banking. Looking forward joining other Top Industry Experts to tackle these topics with them.
What role does humans play in times of exponential technological developments and how does this influence our society?
Author: Jochen Werne / first published May 2019 @LinkedInPulse
Siri or Alexa? Who can offer us more help in our daily life? Who provides the better answers and leads the more eloquent conversation? A legitimate question, because both Smart Devices are now so technically mature that it is difficult to make a simple distinction. Alexa was only launched in November 2014 in the USA and at the end of October 2016 in Germany.
Our world is changing from analogue to digital. While the invention of the printing press in 1450 by Gutenberg was a true milestone on the timeline of human development, we now live surrounded by smartphones and cloud applications in which we can store, share and retrieve even the most private information from anywhere in the world. Smart support is omnipresent: Siri accompanies us through everyday life in the form of Apple products and Alexa awaits us – Amazon powered – with a familiar voice when we get home. The intelligent speech assistance systems are only one of many modern applications of Machine & Deep Learning technologies and are therefore more broadly defined by artificial intelligence. With the extremely dynamic and rapid development of smart robotics and learning systems, some people are asking themselves what role humans will play on the stage of these technologies in the future.
The emerging technological possibilities, like all technological achievements in the past, have an impact on our daily personal lives, but their potential unfolds when we consider this impact in a scaled way and when it comes to our society as a whole. The Tübingen professor of media science, Bernhard Pörksen, even speaks of the fact that we have long since been able to be described as a “digital society” – this change took place in an extremely short time and without us being prepared for it. As a result, we would first have to learn competences to understand our actions in this new digital world and also to learn how to deal with the resulting effects. The learning of these skills takes place at different speeds in the case of digitisation issues, even against a demographic background. In contrast to the digital natives of the 21st century, some parts of our population with fewer points of contact with digital media find it more difficult to deal with the challenges of new technological standards and to adapt to the changed conditions in the service sector. The efficiency of the technical possibilities that permeate all areas of our lives is impressive, but it is crucial for success in the service sector not to ignore one factor: human empathy.
An example of this is the financial sector. Your own money is an issue that most people are most personally concerned about. However, plagued by fears of loss, personal biases and an extremely complex oversupply of investment alternatives, many investors seek personal support that goes beyond enumerating facts. We are talking about human support and empathic accompaniment, which machines (so far) have not been able to provide. A service that ideally covers not only the technical aspects of financial consulting, but also the behavioural finance aspects.
Undoubtedly there are already developments like Google Assist, in which attempts are made to incorporate empathic components into the developments, but the ability of the machines to simulate emotions and accordingly cause emotional reactions in humans (still) reaches its limits.
The upcoming technological developments will help us to solve many hitherto unsolvable problems in e.g. medicine, in environments hostile to humans or in a World Food Programme in a relatively short time. But as always with new technologies, it is also important to limit the abusive possibilities of use and to educate population that have little contact with modern instruments and technologies, because otherwise there is the danger of creating a feeling of inequality, which in turn can lead in extreme cases to a division of society. The desired progress would thus be reversed into its opposite: a step backwards based on a lack of communication at the micro and macro levels.
“It will certainly be our task in the future to ensure that developments in technological progress, artificial intelligence and the role of man go hand in hand. To advance optimizations through technology and digitization, as well as a parallel enlightenment of the individual with regard to his uniqueness in relation to technological development, as well as his social responsibility in this context.”
The following comparison should simplify the problem between strengths and limitations of automated systems: In 2012 an autopilot would probably not have let the Costa Concordia collide with a rock – the reason was human, emotionally driven behaviour. But an autopilot could not have landed an Airbus 320 on the Hudson River in 2009 either. This required human experience and spontaneous creativity. Something that our brain can do, but that still allows the technical possibilities of AI to reach hard limits for the foreseeable future.
It remains to be said that smart devices like Alexa and Siri provide valuable support and even provide entertainment with the increasingly mature question-and-answer game. We can ask the digital companions anything. We also get – within the scope of technical possibilities – a cheeky answer. But we have to deal with the extent to which these answers provide us with what we expect, also on an emotional basis. Because our expectations often go beyond a technical answer.
The German Stevie Awards are a top-class business award for the German business world. Outstanding achievements are rewarded in over 80 different categories: from Manager of the Year in over 30 industries, to Marketing Campaign of the Year, to Product of the Year, and more.
It’s greatly inspiring seeing the different approaches companies are going to be innovative and a step ahead of their competition in a highly dynamic business environment
Jochen Werne German Stevie Awards Jury Member Management & Human Ressources
Es war eine besondere Freude als Co-Autor des Buches “Vermögensmanufaktur”, der renommierten Herausgeber Roland Eller und Markus Heinrich, mitzuwirken.
Der Beitrag: “Die Bank – Der Lotse im digitalen Anlagedschungel” ist einer der 27 Artikel namhafter Mitautoren wie Prof. Dr. Karlheinz Ruckriegel (TH Nürnberg), Dr. Jürgen Michels (BayernLB), Dr. Volker Gronau (Deutsche Wertpapiertreuhand), Dr. Bernhard Breloer (Robeco), Prof. Dr. Thomas Egner (Otto-Friedrich-Universität Bamberg), Rudolf Geyer (ebase), Georg Geiger (Value Holding AG), et al.
The Bank – The pilot in the digital investment jungles
Co-Author: Jochen Werne
Chapter: The Bank – The pilot in the digital investment jungle