by Jochen Werne
In our rapidly evolving digital landscape, it’s no longer sufficient for companies to merely adopt technology trends—they must strategically leverage them with measurable outcomes. The recent announcement by Experian on June 19, 2025, underscores precisely this point: accelerating our migration to AWS to leverage over 100 Generative AI (GenAI) use cases (Business Wire, 2025 – Article in German).
In today‘s world business leaders need to advocate for robust, scalable, and transparent data architectures. In previous reflections, I emphasized: “BOOSTING EFFICIENCY FOR COMPANIES: GREATER INNOVATIVE STRENGTH WITH CLOUD AND AI.” Today, we see these foundational principles clearly validated.
Experian’s shift to AWS has already resulted in transformative outcomes, such as a 60% improvement in data processing speed and product development cycles shortened from months to mere weeks. More critically, it enables real-time analytics capabilities essential for credit scoring, fraud detection, and enhanced customer experiences.
However, the cloud alone is just the foundation. The true competitive edge emerges when combined strategically with GenAI:
- Operational Efficiency & Democratized Modeling: With over 100 GenAI applications, from automated data migrations to advanced credit and fraud analytics, Experian significantly boosts productivity and decision-making quality.
- Practical Innovation, Not Just Buzzwords: Tools like our award-winning “Experian Assistant,” which received the 2025 BIG Innovation Award, prove GenAI’s tangible value—accelerating insights, simplifying model monitoring, and dramatically cutting development times.
- Security & Compliance: The advanced security infrastructure provided by AWS is critical, especially within highly regulated sectors like finance, ensuring trust and compliance at every stage.
For decision-makers in the DACH region, my advice remains clear and actionable:
- Start with Cloud Migration: Prioritize modular and scalable architectures. Legacy systems and isolated data silos must give way to cloud-driven agility.
- Identify and Implement High-Value GenAI Use Cases: Automating analytics, customer interactions, and fraud detection are immediate wins.
- Establish Fact-Based KPIs: Continuously measure improvements in speed, quality, compliance, and customer satisfaction to ensure genuine progress.
The recent Business Wire article reinforces what we’ve known for some time— Experian isn’t simply adopting technology trends; we are validating them with facts, measurable outcomes, and strategic clarity.
The future belongs to those who combine a cloud-first approach with intelligent, practical GenAI solutions grounded firmly in measurable facts. This isn’t merely a strategic choice—it’s essential to long-term competitive success.
