🎙️ Reflections on TWELVEcast Episode #16
It was a great pleasure and a real honor to be part of Episode 16 of the TWELVEcast Podcast by Serviceplan – a format that masterfully brings together perspectives from the world of brands, media, and leadership. The topic we explored could not be more timely:
“Why CEO Communication Is More Important Than Ever.”
In today’s world—marked by volatility, fast information flows, and rising stakeholder expectations—authentic, strategic, and value-driven CEO communication is no longer just a nice-to-have. It is a business imperative.
A Thought-Provoking Dialogue
Together with Jan Düring, Lead Media Relations at Serviceplan PR & Content, we dove deep into the power of modern CEO visibility:
- Why non-communication is still communication—and can be misunderstood.
- How leaders can balance transparency and strategic intent.
- Why humility, clarity, and courage are becoming new currencies of trust.
Jan’s deep expertise in strategic media relations, storytelling, and crisis communication made this conversation incredibly rich. His sharp questions and real-world examples added true value—and I personally walked away with new insights.
A special thank you to Benjamin Majeron, our excellent podcast host. With poise and professionalism, he guided our dialogue with the perfect mix of depth, curiosity, and pace. Benjamin, you not only made this a highly enjoyable experience, but created the conditions for a truly relevant conversation.
CEO Communication = Leadership in Action
Why is this topic so close to my heart? Because communication is not simply about broadcasting—it’s about building bridges between vision and reality, between company and society.
At Experian, we believe that a CEO must be a compass, a cultural guide, and a chief communicator all in one. Whether addressing internal or external stakeholders, our incredible teams, or the wider public, every message carries strategic weight.
Leadership communication is about creating clarity in complexity, and offering orientation in uncertain times. And most of all, it’s about creating trust—the very foundation of every sustainable brand.
Listen In
If you’re interested in what makes CEO communication truly impactful—and why leaders must evolve their communication style to stay relevant— the full episode in German is available here:
Final Thoughts
It is rare to find such a focused, value-driven platform for exchange. My sincere thanks to the Serviceplan team for creating a format that both inspires and informs.
#Leadership #CEOStrategy #Kommunikation #Experian #TWELVEcast #Serviceplan #Visibility #Authenticity #BrandTrust
