Small talk with Siri, Alexa & Co.

What role does humans play in times of exponential technological developments and how does this influence our society?

Author: Jochen Werne / first published May 2019 @LinkedInPulse

Siri or Alexa? Who can offer us more help in our daily life? Who provides the better answers and leads the more eloquent conversation? A legitimate question, because both Smart Devices are now so technically mature that it is difficult to make a simple distinction. Alexa was only launched in November 2014 in the USA and at the end of October 2016 in Germany.

Our world is changing from analogue to digital. While the invention of the printing press in 1450 by Gutenberg was a true milestone on the timeline of human development, we now live surrounded by smartphones and cloud applications in which we can store, share and retrieve even the most private information from anywhere in the world. Smart support is omnipresent: Siri accompanies us through everyday life in the form of Apple products and Alexa awaits us – Amazon powered – with a familiar voice when we get home. The intelligent speech assistance systems are only one of many modern applications of Machine & Deep Learning technologies and are therefore more broadly defined by artificial intelligence. With the extremely dynamic and rapid development of smart robotics and learning systems, some people are asking themselves what role humans will play on the stage of these technologies in the future.

The emerging technological possibilities, like all technological achievements in the past, have an impact on our daily personal lives, but their potential unfolds when we consider this impact in a scaled way and when it comes to our society as a whole. The Tübingen professor of media science, Bernhard Pörksen, even speaks of the fact that we have long since been able to be described as a “digital society” – this change took place in an extremely short time and without us being prepared for it. As a result, we would first have to learn competences to understand our actions in this new digital world and also to learn how to deal with the resulting effects. The learning of these skills takes place at different speeds in the case of digitisation issues, even against a demographic background. In contrast to the digital natives of the 21st century, some parts of our population with fewer points of contact with digital media find it more difficult to deal with the challenges of new technological standards and to adapt to the changed conditions in the service sector. The efficiency of the technical possibilities that permeate all areas of our lives is impressive, but it is crucial for success in the service sector not to ignore one factor: human empathy. 

An example of this is the financial sector. Your own money is an issue that most people are most personally concerned about. However, plagued by fears of loss, personal biases and an extremely complex oversupply of investment alternatives, many investors seek personal support that goes beyond enumerating facts. We are talking about human support and empathic accompaniment, which machines (so far) have not been able to provide. A service that ideally covers not only the technical aspects of financial consulting, but also the behavioural finance aspects.

Undoubtedly there are already developments like Google Assist, in which attempts are made to incorporate empathic components into the developments, but the ability of the machines to simulate emotions and accordingly cause emotional reactions in humans (still) reaches its limits.

The upcoming technological developments will help us to solve many hitherto unsolvable problems in e.g. medicine, in environments hostile to humans or in a World Food Programme in a relatively short time. But as always with new technologies, it is also important to limit the abusive possibilities of use and to educate population that have little contact with modern instruments and technologies, because otherwise there is the danger of creating a feeling of inequality, which in turn can lead in extreme cases to a division of society. The desired progress would thus be reversed into its opposite: a step backwards based on a lack of communication at the micro and macro levels. 

“It will certainly be our task in the future to ensure that developments in technological progress, artificial intelligence and the role of man go hand in hand. To advance optimizations through technology and digitization, as well as a parallel enlightenment of the individual with regard to his uniqueness in relation to technological development, as well as his social responsibility in this context.” 

Jochen Werne

The following comparison should simplify the problem between strengths and limitations of automated systems: In 2012 an autopilot would probably not have let the Costa Concordia collide with a rock – the reason was human, emotionally driven behaviour. But an autopilot could not have landed an Airbus 320 on the Hudson River in 2009 either. This required human experience and spontaneous creativity. Something that our brain can do, but that still allows the technical possibilities of AI to reach hard limits for the foreseeable future.

It remains to be said that smart devices like Alexa and Siri provide valuable support and even provide entertainment with the increasingly mature question-and-answer game. We can ask the digital companions anything. We also get – within the scope of technical possibilities – a cheeky answer. But we have to deal with the extent to which these answers provide us with what we expect, also on an emotional basis. Because our expectations often go beyond a technical answer. 

More in-depth insights on this topic can be found, for example, at the Platform for Learning Systems (https://www.plattform-lernende-systeme.de/home.html ).

Platform Banking: Changing Perspectives for New Players in the Digital Ecosystem

Author: Jochen Werne – Original published by Bankenforen Leipzig in Bankenforen-Themendossier – 12 March 2019 – Translated by DeepL

There is no lack of buzzwording when it comes to trends in the financial sector: Disruption, FinTech, block chain, crypto. Currently, another term is climbing the zenith of a media hype – platform banking. And not without good reason. “Platform Banking” was voted “Financial Word of the Year” in 2018. Behind this lies the call for banking institutions to open up to third-party providers. Banks and savings banks should not only offer their own services on open platforms, but should also integrate third-party offers and services. Consistently thought through to the end, banks will thus become more intermediaries for all possible services and less providers of their own financial services. The legally necessary prerequisites for such an approach in the strictly regulated financial market have already been set in motion by the adoption of the Payment Services Directive PSD2. Will platform banking become a new hope for the industry, or another risk component in the attempt to lose fewer customers to new technology competitors?


The hype surrounding the topic is understandable: Eight of the ten world’s most valuable companies – Amazon, Google, Microsoft, Apple and Co. – have a platform in their business model. And even more striking: Only one of these companies was already among the top 10 worldwide in 2008. This growth potential, which is the result of the platform expansion, is of course intended by many industries to benefit themselves. The world of finance is also changing rapidly. In recent years, a variety of innovative developments have taken place in the areas of payment transactions and payments. The arrival of third party providers and fintechs has changed the market sustainably and comprehensively.
According to a recent whitepaper by Deloitte Consulting, banks will also have to consider a platform strategy in the future: In the future, the customer base will also be able to access products and services from third-party providers in addition to the existing offering. The long-term goal behind this is well known – to retain existing customers, acquire new ones and increase margins.

Platform as recipe for success?

In general, a platform can be seen as a place where supply and demand meet. Economists call such a market – not a new discovery. Due to the digitization of all areas of business and life, geographical boundaries of the marketplaces belong to the past. The result: an almost unlimited number of supply and demand meet on a digital platform – and competition is known to stimulate business. In these business models, the so-called “network effect” ensures that with each new provider on a platform, the incentive for demanders and customers also increases. And in general the more demanders there are on the platform, the more lucrative it becomes for the suppliers. Both sides save enormous search and time efforts and transaction costs are reduced. In short, reflects this the recipe for success behind industry giants such as Amazon, AirBnB, Uber and Co. Nevertheless, there are existing fundamental reservations. The desire of many bank managers to grab a straw in order to grasp a component of hope in a difficult market environment seems understandable. However, blind action is fatal in this situation. Banks must not forget what the emergence of competition in the form of FinTechs has already revealed: frightening weaknesses with regard to their own modern hardware and software solutions, organisation and innovative corporate culture. The fact is that the challenge facing change management is proving to be enormous. And this already now, without having given space to the idea of creating a single platform. The current wave of closing down banking or partnership-based Robo Advisor solutions shows how quickly these carriers of hope can become problems. The commission model behind this, which is always transparent and low priced, is hardly profitable for the banking infrastructure and marginalises the added value that an institution is able to provide for its customers.

The complexity of the changes on all levels, starting with the completely changed, technological possibilities and their effects on the transformation of long-established business models, over the resulting new economic situation of the enterprises are enormous. The difference to the past decades lies in the temporal component. If companies today do not react directly to market changes, they open the way for competitors to their own customers. And this faster than ever before. In such disruptive times, all those involved want an “efficient” change process. However, active, well-considered and vital change management is often criminally neglected. For this one opens door and gate to blind actionism.

The business model of a financial platform is complex, the regulatory framework is strict and the willingness of customers to switch is only slightly visible. For this reason, this business model has so far been too uninteresting for Internet groups. And now, of all things, the banks, often perceived as conservative and unmodern, are to be transformed into digital platforms that can compete with Amazon & Co?

Enormous change management challenge

Banks need a forward-looking and sustainable strategy. That is beyond question. At the latest since the massive “democratization” of the Internet at the end of the 1990s, our lives have been shaped by leaps in technology. In short, the world feels like it is turning faster than ever before. What does this mean for the banks of the 21st century? Anyone who does not understand this exponential dynamic of technical possibilities or does not take them sufficiently into account in his business model can quickly lose touch – with the customers of today and tomorrow. Open banking is both an opportunity and a technological challenge for the banking industry. The European Payment Service Directive 2 – or PSD2 for short – has inevitably made opening up to third parties the focus of the digital strategy.

At the technical level, this is primarily associated with the use of programming interfaces, so-called APIs, which enable both internal and external cost-effective and fast access to data, as well as functions of software applications. What provides the end customer with a cross-product customer experience, means for banks to strategically cooperate with external partners. For FinTechs, cooperation is also advantageous. It creates fast access to customers and their data, as well as to the necessary financial and structural prerequisites.

Anticipating these developments requires a good eye for tomorrow’s customers. After all, customer data is a success driver for future business models. A few years ago, FinTechs began to “poach” their digital offerings among the customer base of traditional institutes. All of this culminated in Robo-Advisors, standardized, computer-controlled asset managers with low fees. It was therefore time for the banks to set sail anew. The plan was to enter into symbioses with FinTechs or “buy” their products directly into their own portfolios. For many large banks, it has become good form to enter into cooperation with small, independent and innovative financial service providers. This is also clearly demonstrated by the current situation of FinTechs. Mergers and co-operation are nothing else than a proof for the fact that the search for sustainable business models is not easy with a fixed idea to solve, not even with the platform strategy. Nevertheless, neither the previous business models nor the product possibilities seem to be mature.

Don’t forget the human factor

The personal relationship, the touchpoint between customer and consultant in the real world, has been increasingly reduced by the acceptance of digital banking. Nevertheless, even if a digital experience is a good thing for a modern bank, consumers continue to appreciate human contact points – especially in economically or politically turbulent times.

The challenge lies in providing the right balance between the digital experience and the traditional, trust based, personal customer relationship.

Jochen Werne


This is precisely the added value that banks can really deliver in this environment today. And this without having to rely on the healing promises of platform banking. Be a guide in the digital jungle and protect customers from ill-considered gut decisions. In addition, it is important to include the customer’s background, apart from monetary issues, in the decision-making process. This usually requires a counterpart. Not a digital one, but a human one. A person of heart and soul who generates trust and can provide a place for personal encounter. Today, it is the customer alone who determines where this is located and what it should look like. The same goes for when this meeting takes place. The modern customer expects the best possible service regardless of space and time, not only in view of the phenomenon of digital gadgets.

At a time of fast pace and constant digital transformation, it is ultimately the Bank’s task to invoke traditional values, ensure humanity and meet the need to be an institution that the client trusts. Perhaps even beyond monetary concerns.

Jochen Werne