Video: Full ec4u digital thoughts Conference Keynote: What’s next? Expeditions into the digital realm

Jochen Werne, Director Marketing & Business Development at Bankhaus August Lenz, explains in his keynote address how we can shape the future from the innovations and topics of the past and why digitization must be thought of not only technologically but also culturally.

ec4u Digital Thoughts Conference Keynote

Jochen Werne, Direktor Marketing & Business Development beim Bankhaus August Lenz, erläutert in seiner Keynote, wie wir aus den Innovationen und Themen der Vergangenheit in der Gegenwart die Zukunft gestalten können und warum Digitalisierung nicht nur technologisch, sondern auch kulturell gedacht werden muss.

Keynote announcement: International Banking Innovation Forum, Vienna

Banking Professionals are faced with many new challenges as PSD2 & Instant Payments in Europe at center stage which are driving automation and Innovations. It will be a great pleasure representing Bankhaus August Lenz with a keynote on the importance of the combination of all aspects of HUMAN, DIGITAL & CULTURE to create valuable business models for future banking. Looking forward joining other Top Industry Experts to tackle these topics with them.

German Stevies committee is awarding innovations and human creativity

The German Stevie Awards are a top-class business award for the German business world. Outstanding achievements are rewarded in over 80 different categories: from Manager of the Year in over 30 industries, to Marketing Campaign of the Year, to Product of the Year, and more.

It’s greatly inspiring seeing the different approaches companies are going to be innovative and a step ahead of their competition in a highly dynamic business environment

Jochen Werne
German Stevie Awards Jury Member
Management & Human Ressources


Jury member Jochen Werne about the importance of the human factor in a digital world

Academy for Leadership: Adventure with plan

Article published in the Advance Magazine 01/2018 

https://advance-online.de/zeitungen/advance-01-18/story/

Translated by DeepL

 

2012 Expedition “Cerberus”, day 3.

A workplace to fear.  The wind whips the sailing yacht of the Global Offshore Sailing Team through the English Channel.  The heating goes on strike, everything on board is clammy and ice-cold.  Five men take turns on watch, the maximum rest period is three hours.  Götz Gredé had been forewarned, had packed heaps of warm things and his father’s lined hunting boots.  When he needs them, the rubber crumbles in his fingers.  They were probably too old and simply dried up, the good pieces.  For the guard on deck, Götz now has to slip into thin sneakers.  He freezes like never before in his life, thinking only of escape.  “In the next harbour I leave the ship.  You don’t mind, do you?” he asks Jochen Werne.  “Yes,” the expedition leader replies.  Götz is speechless. Then he learns something for life.

1991: Gorch Fock.

Give up or hold out?  Jochen Werne never asked himself this question.  The wiry mid-forty grows with his tasks, that’s always been the case.  He grew up in a village near Waldshut, directly on the Swiss border.  At the station kiosk, where others stock up on grain, he buys the “Herald Tribune”.  The view over the edge of the plate awakens the wanderlust.  He is particularly fascinated by seafaring.  He reports to the navy.  There he belongs to the best, can choose his command.  And he chooses one of the hardest jobs there is: the sail training ship “Gorch Fock”.  89 metres long, dream ship on the outside, life reduced to a minimum on the inside: 30 men on 30 square metres.  Privacy only exists on the mast at a height of 40 metres.  Werne has to sleep in the 1.75 metre long bunk.  Werne measures 1.79 metres.  “Turning around is not possible,” he says.  “I never lay in a coffin, but I didn’t have much more room.”  So it goes twice around the world.

What the navigator likes: sailing, camaraderie.  What’s not: the bureaucracy and the inertia of the system.  After two years duty on the “Gorch Fock” he decides against the officer career and studies business administration.  Even today, Werne criticizes rigid, inefficient structures that do not fit into an ever faster society: “The bigger the company, the easier it is for me to hide behind bureaucratic processes.  Do it on a ship!”

It turns out that shipping not only demands good leadership, it also provides strategic approaches when it comes to coping with disruption.  “The Apollo 11 space capsule had 12,300 transistors, 3 billion fit on the processor of the Apple iPad Air 2.”  Werne is enthusiastic about the exponential growth of digital technologies.  “We live in the most prosperous time ever,” he says.  His confidence has little to do with his belief in technology; it is based on a deeper insight: “We are all biased.  Fears from childhood block our view of the positive.”

2017 London, Chatham House.

Take digitization, for example: “Of course many jobs will be lost,” says Werne, “but many will also be created.  Nobody knows yet how big the gap between them will be.  Is digitalization the biggest upheaval in human history?  “That’s only what 30-year-olds say,” says Werne and laughs.  It’s not a matter of worrying.  After all, people are still the driving force behind technology.  That also gives them the freedom to make their own decisions.  For example, about what happens to that part of the population whose jobs are disappearing.  Do we need a basic income?  “Perhaps.  But above all we need a plan,” says Werne.

Such plans are being discussed at Chatham House, for example, one of the world’s most important think tanks based in London.  Jochen Werne discusses security, politics and society with the other members there.  He also talks about the future of work: “We need contingency plans, otherwise high unemployment threatens and people lose their prospects,” he says.  Above all, however, fear must be combated.  It is important to illustrate the benefits of new technologies for people.  Werne uses YouTube videos, for example, which show how Parkinson’s patients learn to control their trembling with the help of an implanted chip.  Or a development of the world’s largest wine producer. At Gallo in California, all vines were equipped with sensors.  They measure the moisture in the soil.  This data is enriched with weather data from NASA satellites.  “On this basis, Gallo was able to save 25 percent water during irrigation from one day to the next,” says Werne.

I FIRMLY BELIEVE IN MANKIND AND MORE IN ITS CREATIVE POWER THAN IN ITS DESTRUCTIVE POWER.

2003 Munich, Bankhaus August Lenz.

To see the future as a great adventure, this view of the world also brings momentum into professional life.  After studying business administration, Jochen Werne worked at an Internet start-up, then became an analyst at Bankers Trust Alex.  Brown International and in Global Investment Banking at Deutsche Bank.  In 2001, he joined Accenture as a CRM specialist.  His latest client there is the Mediolanum Group, an Italian financial services provider.  In 2001 it took over the Munich bank August Lenz.  Werne has been working for the “most personal private bank” since 2003, according to the promise in the slogan. As Director of Marketing, Business Development, Treasury & Payment Services, he drives the bank’s digitization.  He also deliberately seeks cooperation with up-and-coming Fintechs and develops services for which the bank has already received several awards.  “Innovation must start with top management,” he says.  His strategy: “Bring the right people together, then make it easy.  Werne borrows a nice term for this from Erich Fromm: “spontaneous activity”. “Spontane is important, it brings in creativity,” he says.  The concept “9 to 5” is dead, in new working environments it is exactly about making it as easy as possible for employees to come up with ideas.  Hierarchies are indispensable, says Werne.  Not only when sailing.  But he does restrict: “If the hierarchy stands, you also have to delegate and trust.  I’ve never seen anyone fail to accept a task assigned to them.”

2012 Expedition “Cerberus”, day 3.

Which brings us back to the freezing Götz Credé.  “He was completely perplexed because I didn’t want to just let him leave the boat,” recalls Werne.  In the conversation he draws a clear line: “We are in an uncomfortable situation, not in a struggle for survival.  Then he outlines a possible future for his colleague: “If you give up, you’ll always find plenty of reasons to justify yourself.  People will agree with you.  But that’s not the point.  It’s about admitting to yourself: “I can’t do that.”  When the next similar situation comes, you will behave like that again.  And in the end you walk stooped through life.”  Götz Credé stays and is the first one to sign up for the next tour.  Jochen Werne says: “The strongest drive comes from within.  Life is always about answering three questions: “What do I want?”, “What does it cost me?” and “Am I willing to pay the price?

Werne recommends all those who don’t feel comfortable at work to answer these questions for themselves.  He focuses on personality and freedom in the search for talent: “You can no longer reach the target group with the classic job description,” he says.  It is more important to appear authentic and to enable employees to shape their own work.  Only in this way can a company be successfully managed, because: “The well-being and woe always depends on the people”.

AS SOON AS THE HIERARCHY IS SET, ONE MUST ALSO BE ABLE TO DELEGATE AND TRUST.

2017 Prologue.

Jochen Werne likes to digress when he talks.  Always in an honest effort to leave the visitor in the dark about nothing.  The world is complicated.  Jochen Werne thinks deeper than many others.  The visitor experiences a doer with brains, an adventurer with a plan.  Oh what, with many plans.  Sovereign in appearance, blessed with the ability to get enthusiastic about one thing and carry others along.  The most beautiful example: In 1999 Jochen Werne founded the international Global Offshore Sailing Team (gost.org) to combine two passions: sailing on the high seas and international understanding.  30 to 40 members from different nations belong to the crew in changing line-ups.  “There are no national differences at sea, especially in extreme situations,” says Werne.  And these are the result in the following years, from the fight against storm and ice in Spitsbergen to the machine breakdown in the English Channel. The machine is repaired by the expedition leader himself, although he actually has no idea about the matter.  He thinks, analyses, finally finds the blocked cooling circuit and cleans it.  There was simply no one else there who could have done it better.  The banker, future thinker and expedition leader Jochen Werne trusts himself quite naturally.  In the end, we have the impression that with self-confidence, experience and a thirst for adventure, the future can not only be mastered, but well shaped.

Antarctica 2018: “Mankind can do a lot!

One of the expeditions led by Jochen Werne led to the Arctic ice in 2016.  The GOST team sailed to the pack ice border in the footsteps of researchers like Roald Amundsen, Fridtjof Nansen and Ernest Shackleton.  It commemorated the seamen who fought in the battles for Arctic convoys with supplies for Russia in the Second World War between 1941 and 1943.  In the name of Norway and Canada, the expedition participants handed over wreaths of the sea in memory of the fallen.  At the same time, the expedition was to raise awareness of the effects of climate change on the Arctic.  The expedition team was supported by King Harald of Norway, the Canadian government and Chancellor Angela Merkel.

In February 2018, Jochen Werne set course for Antarctica.  “This is a completely different story again,” he says.  The average temperature on the coldest continent is minus 30 degrees, and the ice layer is on average 2.1 kilometres thick.  The “Antarctic Blanc” expedition primarily serves the environment.  The “Antarctic Treaty” has been in force since 1961, an agreement between 30 countries that have committed themselves to refrain from using Antarctica for military purposes and to exchange their research results openly.  In 1998, the “Environmental Protocol” was also signed, which is considered the toughest environmental protection agreement in the world.  Werne is optimistic: “It shows that we as humanity can achieve a lot, regardless of what opinions we hold.

The importance that the GOST expeditions now enjoy was already apparent in advance.  Support came from the Queen of England, the Vienna Hofburg and the office of the German Federal President.  The heads of state of the Czech Republic and Finland sent personal letters, Belgium, Bulgaria, Sweden and Switzerland were also on board.  Jochen Werne manages this with months of dedication and the motto: “If you want to achieve something – always start at the top”.

The expeditions on the web:

Global Offshore Sailing Team: www.gost.org

Arctic Expedition 2016: www.arcticoceanraptor.com

Antarctic Expedition 2018: www.antarcticblanc.com

Bankhaus August Lenz: www.banklenz.de

Messekongress Kundenmanagement in Versicherungen

Speaker Engagement
 
“Es is ein besonderes Vergnügen zur Premiere des Messekongresses Kundenmanagement in Versicherungen, mit dem Expertenauditorium über die Zukunft des Versicherungssektors und ‘KundenBEZIEHUNGEN in Zeiten exponentieller Technologie’ zu reflektieren. Gratulation an das Team der Versicherungsforen Leipzig zur Schaffung dieses neuen Konferenzformats”
 
Jochen Werne, Direktor & Prokurist der Bankhaus August Lenz & Co. AG
 
 
 
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2019 öffnet der Messekongress Kundenmanagement in Versicherungen erstmals seine Tore für Sie und Kollegen aus der Versicherungswirtschaft. Dabei fügen sich erfolgreiche Veranstaltungskonzepte der Versicherungsforen Leipzig, zu den The- men Vertriebsmanagement, Beschwerdemanagement, Social Media und Kunden- management, ineinander und formen diese neue Plattform für die Assekuranz.

Als IMPULSGEBER vereint der Messekongress die innovativsten Ideen und Lösun- gen und garantiert Ihnen an zwei Tagen strukturierten Erfahrungsaustausch und maximalen Wissenstransfer zu allen Themen rund um das ganzheitliche Kunden- management. Nutzen Sie das spannende Vortragsprogramm, die vielschichtige Ausstellung und interaktive Formate, um die Themenfelder Kundenmanagement, Beschwerde- und Qualitätsmanagement, Vertriebsmanagement sowie Social Me- dia mit Kollegen aus der Branche zu diskutieren. Wir freuen uns auf Sie!

Book recommendation– Innovations and innovation management in the financial sector

Transformation of an analogue private bank into an innovation driver

Co-Author: Jochen Werne

Chapter: Transformation of an analogue private bank into an innovation driver

Find a reading extract here

Buy at Amazon / Springer Shop / Thalia / Hugendubel / GooglePlay

published by Springer

Content extract

Chapter 5: Transformation of an analogue private bank into an innovation driver
Reflection on change, technological progress and human behaviour in disruptive times
The article analyses and discusses the changes, challenges, decision paths and implementation practices of Bankhaus August Lenz in the years 2014 to 2016. In addition, the author would like to provide executives and managers entrusted with the transformation of their institution with practical arguments that may help them to cope better with daily challenges in change management practice. As a traditional private bank with a European parent, the task was not only to complete the transition away from a fully analog bank, but also to adapt the Group’s strategy for the German market with the budget adapted to the size of the institution. The most important internal customer was also integrated into the change: the Family Banker®, which is at the heart of the philosophy and is responsible for customer contact. This human contact and personal contact is the guarantee for the indispensable relationship of trust between customer and bank. The author examines issues such as coopetition, agile project management approaches and cooperation with FinTechs. In addition, topics such as value proposition, behavioral finance, the need to concentrate on core issues, the importance of personal consulting in the digital age and exchange in an international working environment as well as communication are treated as essential success factors. The paper does not claim to be perceived as a scientific work, but focuses on the practical implementation of the core problem of a market participant in a disruptive market – the question of how to restructure and realign companies in order to continue to play a role as a market player in the future.

Tradition meets modernity: Why more and more banks are relying on artificial intelligence

Artificial intelligence is finding its way into the highly regulated world of banking. And not only GAFA Silicon Valley high-tech companies see it as the technology of the future, but also FinTechs and established banks. How it came to this, what possibilities and limits there are at the moment and why humans will remain irreplaceable not only when it comes to money – the commentary

by Jochen Werne, innovation and transformation expert
Munich private bank Bankhaus August Lenz

Original published in German in the IT-Finanzmagazin (31 July 2018). Translation by DeepL

After “FinTech”, “Blockchain” and “Crypto”, “AI” is the new buzzword in the banking world. Whether chatbots in the digital customer center or self-learning algorithms for highly complex investment strategies are being discussed – the omnipresence of the term suggests that the integration of artificial intelligence into one’s own business model seems to be virtually vital.

Artificial intelligence and big data are currently the strongest and most vibrant innovation trends in the financial sector …

… was also one of the guiding principles of Prof. Joachim Wuermeling, board member of the Deutsche Bundesbank, in his speech on “Artificial Intelligence” at the second annual FinTech and Digital Innovation Conference in February 2018 in Brussels.

The choice of the conference venue, which like rarely any other city combines both a belief in progress and a deeply rooted European tradition, can hardly be more symbolic of the forthcoming change. In fact, the topic is by no means new: the development towards an increased use of so-called non-human intelligence is based on approaches from the 1940s – with the invention of the first computers

Artificial intelligence: revolution as a reaction to mountains of data?

But what is now possible in times of exponential technologies is in fact nothing less than a revolution. The financial industry is sitting on a valuable mountain of data, the extent of which is currently difficult to estimate. The maturing AI systems would not only make the preparation and processing of this data easier, but also much more cost-effective, faster and more targeted. Data already collected could become the most valuable raw material and a resource due to the technological leaps in the field of AI, which, in combination with the enrichment of external, non-structured data, must be “usable” in a meaningful way.

The industry is asked to use private data in a sensitive way for the benefit of the customer, – a goal that should certainly apply to all AI-based approaches.

To find meaningful regulations for the handling and the effects of the use of AI on society, economy and thus on our life and the work of tomorrow is the task of politics. The fact that this topic is taken very seriously is evident not only in national initiatives such as the German Platform for Artificial Intelligence “Learning Systems”, but also in the European Artifical Intelligence shoulder-to-shoulder approach, which is being pushed forward by France and Germany.

“Digital hand holding” in the event of a financial crash is not enough

At present, it is still too early to say which operational areas of the financial world will sooner or later be supported – in part or even entirely – by the use of AI systems. However, the financial crises of the past have shown this time and again:

Trust is crucial when it comes to money. Trust in the markets, the banking system and the human contact as an intermediary in a complex issue”.

However, the banking industry knows very well from its own experience how easy it is to loose customer’s trust. An experience that Mark Zuckerberg and Facebook recently also had to make in connection with the Cambridge-Analytica scandal. As with every new technology and every new approach, the same applies to the topic of “intelligent” systems: a lot of trust, coupled with half-knowledge and a big dash of emotionality results in a popular trend cocktail, which, however, bears a certain risk of headaches on the following day.

Jochen Werne

Jochen Werne is the authorized signatory responsible for Marketing, Business Development, Product Management, Treasury and Payment Services at Bankhaus August Lenz & Co. After two years as navigator of the sailing training ship ‘Gorch Fock’, the international marketing and banking specialist completed his studies as client coverage analyst at Bankers Trust Alex. Brown International and in Global Investment Banking at Deutsche Bank AG, he has worked on numerous projects in other European and American countries. In 2001, he joined Accenture as a Customer Relationship Management Expert in the Financial Services Division before joining Bankhaus August Lenz & Co. AG in Munich, where he has since been responsible for various areas of the institute. As part of the Innovation Leadership Team of the Mediolanum Banking Group, a member of the expert council of Management Circle and the IBM Banking Innovation Council, Jochen Werne is a keynote speaker at numerous banking and innovation conferences.

Challenging the status quo – Design Thinking and the financial industry

McKinsey Quarterly recently released an inspiring podcast entitled “Tapping into the business value of design” in which Simon London  talks to McKinsey partners Benedict Sheppard and Hyo Yeon. It is very satisfying to see that the interview reflects many of the thoughts that led Bankhaus August Lenz & Co. AG, Mediolanum Banking Group to decide to launch a portrait card package to its German clients. This is the first time that a portrait cards have been launched for German private customers. The cards question the current design status of credit cards and offer not only a classic payment function, but also a 360° customer service experience combining digital, telephone and personal exchange options. 

It has been a great experience challenging again the status quo, together with dedicated and highly experienced and motivated teams within the bank as well as with technology and card industry partners supporting the project.

Enjoy the McKinsey Quarterly podcast  

#design #designthinking #statusquo #creditcard #maestro #mastercard #innovation #banking #bankverlag #payments #ux