Charting Uncharted Waters: Europe’s Place in a World Remade

By Jochen Werne.

Duesseldorf, 5 November 2023

Introduction

From the eloquent words of Shakespeare in Henry V, where he once proclaimed, “all things are ready if our minds be so”^1 to the monumental shifts brought by Gutenberg’s printing press^2, history reminds us that change is both an inevitable and defining characteristic of human progress. As the world stands at the threshold of a new epoch marked by rapid technological shifts and pronounced geopolitical transformations, this profound sentiment compels us to reflect on the paramount importance of preparedness and perspective. The way societies respond to these shifts determines the direction of their trajectory. In our current age, Europe finds itself at the nexus of global transformations driven by technological advancements and geopolitical tectonics.

Technology: A Historical Reflection

Peering through the lens of history, one quickly realizes that technology has been both a beacon of hope and an augury of upheaval. Take the 15th century’s monumental invention of the printing press as a case in point^2. This groundbreaking innovation democratized access to information and catalysed a substantial uptick in literacy rates across Europe. As Eisenstein posits, the “Printing Revolution” catalyzed an era where knowledge was no longer the privilege of the few but a right of the many^2. Yet, its reverberations were not confined to just reading and writing. The press became the vessel through which Martin Luther disseminated his Ninety-Five Theses, triggering a religious revolution that reshaped the European continent.

However, the journey wasn’t without turbulence. This democratization of knowledge played a pivotal role in challenging the established order, culminating in events like the Reformation, which MacCulloch describes as Europe’s great house divided^3.

Niall Ferguson, in “The Square and the Tower”, beautifully illustrates the timeless tension and interplay between networks and hierarchies^4. Historically, technologies like the printing press have emerged as disruptors, challenging established orders and reshaping hierarchies. The press, for instance, allowed for the free flow of ideas, becoming an early network that democratized information. Yet, not everything it propagated was for the betterment of society. The infamous “Malleus Maleficarum”, an ostensibly scholarly treatise, fueled the flames of the European witch hunts, leading to persecution, paranoia, and a dark chapter in history^5.

From Past to Present: The Tech Geopolitical Nexus

Fast forward to the present, and we witness a world where technology continues to shape geopolitical realities. Maddison’s macro-economic study reveals that the global center of economic gravity has been steadily shifting towards the East, particularly since the dawn of the 21st century^6. Nowhere is this shift more apparent than in the realm of technology.

The US-China tech rivalry, explored by Fuller, highlights the strategic challenges posed by China’s technological ascent^7.

The race for supremacy in AI, quantum computing, 5G, and biotechnologies marks the modern-day power play. But this isn’t merely about technological one-upmanship; it signifies a larger canvas of geopolitics, economics, and even societal values.

Many analysts are drawing parallels to the Cold War, coining the term “Tech Cold War” or “Cold War II”. Unlike the 20th-century version, primarily characterized by nuclear deterrence between the USSR and the US, this new Cold War positions the US and China in an intense rivalry for technological, economic, and military dominance. In the midst of this rivalry, both nations are hyper-aware of the stakes.

Navigating the Waters of New Geopolitical Paradigms

More than a century ago, the naval strategist Alfred Thayer Mahan, in his seminal work on sea power, postulated that maritime dominance was crucial to national greatness.

Today the Indo-Pacific has become the focal point of 21st-century geopolitics. Here, China’s assertive ‘Two Ocean Strategy’ is emblematic of its ambitions to exert influence both in the Pacific and the Indian Ocean. This expansive maritime vision is not just about sea lanes and trade; it’s a reflection of China’s aspirations to be a global power.

Simultaneously, the Taiwan question looms large in this maritime strategy. Its strategic location in the first island chain poses both an opportunity and a challenge for Beijing. Control over Taiwan would offer unencumbered access to the broader Pacific.

However, the rise of one power often brings countermeasures by others. The ‘AUKUS’ agreement between Australia, the United Kingdom, and the United States is a manifestation of this dynamic. While cloaked in the language of technological collaboration, especially in the realm of nuclear-powered submarines, the underlying intent of AUKUS is clear. It seeks to counterbalance China’s growing naval capabilities and assertiveness, particularly in the South China Sea.

Reflecting on Mahan’s sea power doctrine in this context provides a sobering perspective. Mahan believed that maritime dominance was the linchpin of global influence. Yet, he also understood the responsibilities and challenges that came with such power. In our contemporary setting, while nations pursue their maritime strategies, it is imperative they also embrace the principles of dialogue, cooperation, and conflict avoidance.

Taiwan epitomizes this interplay. As a beacon in semiconductor manufacturing, Taiwan’s geopolitical relevance can’t be overstated. Any instability could trigger economic consequences potentially dwarfing the aftermath of the Covid-19 pandemic^9.

Taiwan and Europe: Quietly Interwoven, Profoundly Connected.

In the intricate web of global technology supply chains, few names stand out as prominently as Taiwan Semiconductor Manufacturing Company (TSMC). Founded in 1987, TSMC has ascended the technological hierarchy to become the world’s leading semiconductor foundry, a testament to its unwavering commitment to innovation and excellence.

TSMC’s significance is multifaceted. For one, it’s the world’s largest dedicated independent semiconductor foundry^8. With clients ranging from major tech giants like Apple and Nvidia to burgeoning startups, TSMC’s production underpins a vast swathe of the digital products and solutions we rely on daily. However, TSMC’s role isn’t merely a commercial or technological one. It is geopolitical. With the escalating “Tech Cold War” between the U.S. and China, TSMC finds itself at an intriguing junction. The company’s strategic importance is underscored by global reliance on its cutting-edge chip manufacturing capabilities. This reliance has not only made TSMC a coveted partner but also a strategic asset in the larger scheme of global geopolitics. The U.S. push to ensure TSMC sets up manufacturing bases on its soil, and China’s keen interest in the semiconductor sector, highlights the foundry’s pivotal position.

Furthermore, TSMC embodies Taiwan’s broader significance in the tech world. As the geopolitical tussle intensifies, Taiwan – and by extension, TSMC – becomes a linchpin for global tech supply chains. A disturbance in TSMC’s operations, as speculated, could have cascading ramifications across industries, from consumer electronics to automotive and healthcare. Any significant disruption in this intricate supply chain would reverberate globally, with experts suggesting a potential 5% drop in global automotive production^9.

As chips become smaller, denser, and more powerful, the precision and capability of lithography machines must evolve in tandem.

Here’s where Europe and ASML, a Dutch gem, comes into play. The company is the sole producer of extreme ultraviolet (EUV) lithography machines^8, an advanced technology that allows for the creation of incredibly dense and efficient chips. With transistors now approaching atomic scales, EUV lithography is no less than a technological marvel, allowing chipmakers to etch circuits just a few nanometers wide.

However, the conversation around ASML isn’t merely about technological mastery. Given its unique position as the only producer of these EUV machines, ASML enjoys a quasi-monopolistic status in this niche yet profoundly impactful domain. In an era where technological supremacy is increasingly intertwined with geopolitical power, also ASML’s importance cannot be overstated. The machines they produce are not just expensive and sophisticated pieces of equipment; they are, in many ways, gatekeepers to the next generation of digital innovation.

Such a near-monopoly naturally draws attention. Nations and corporations are keenly aware of the strategic value inherent in controlling or accessing state-of-the-art chipmaking technology. With the ongoing technological cold war, where semiconductor supply chains have become part of the geopolitical chessboard, ASML finds itself in a spotlight it never sought but cannot avoid.

Europe’s Crucial Pivot

Europe’s position in this evolving tech landscape is unique. While traditionally viewing the Atlantic alliance as a cornerstone of its foreign policy, the rise of China necessitates a recalibrated approach^10. Europe’s interlinked trade with China, especially through critical chokepoints like the Malacca Strait, underscores the strategic dimension of this relationship^11.

In this whirlwind of technological and geopolitical flux, Europe is not an idle spectator. With a collective GDP nearing $22 trillion, it wields considerable influence. Europe’s role is multi-dimensional: an economic powerhouse, a voice of reason in tumultuous times, and often a mediator in global disputes.

The European Central Bank (ECB) embodies Europe’s proactive stance^12. Recognizing the flux, the ECB’s vision for 2023-2025 zeroes in on three pillars:

The ECB recognizes that the financial institutions it oversees must adapt to these transformative times. A crucial element of this adaptation is embracing digitalization, with a special emphasis on robust data-driven risk management.

  1. Strengthening Resilience: The intricate web of global economies translates to shared vulnerabilities. It’s imperative for Europe’s financial edifice to be robust, equipped to handle external shocks, and maintain systemic stability.
  2. Digitalisation & Institutional Strengthening: The burgeoning fintech sector necessitates a complete metamorphosis for legacy banks. This isn’t a mere cosmetic digital overhaul. Banks need to internalize and deploy intelligent digitalization. Central to this transformation is data analytics, supercharged by AI. Harnessing data, drawing meaningful insights, and predicting trends will determine who thrives in this new era.
  3. Climate Change Initiatives: Europe has consistently championed sustainability. The financial sector’s alignment with green, sustainable practices isn’t just altruistic; it’s also economic prudence, ensuring long-term viability and stability.

The above mentioned ECB focus is highlighted by Experian’s 2023 report on why AI-driven, regulatory-compliant analytics solutions are becoming imperative for European banks^13.

The AI Paradigm: Europe’s value-based Ethical Approach

Europe’s approach to AI regulation, championing the cause of ‘explainable AI’, shows its commitment to integrating technology with ethics. This dedication harks back to its legacy of literacy and the importance of accessibility, a theme explored by Graff^14. As Europe navigates the ‘Asian Century’^15, it does so with a clear vision: to leverage its historical experiences and chart a course that balances innovation with ethical considerations. The European AI Act encapsulates this approach. The Act’s core philosophy revolves around ensuring AI applications are safe and respect existing laws and values. This includes transparency obligations, strict criteria for ‘high risk’ AI applications, and a provision for setting up a European Artificial Intelligence Board.

One might wonder, why the emphasis on explainability? As AI systems permeate critical sectors, from healthcare to finance, their decisions can profoundly impact individuals. An ‘explainable AI’ ensures that these decisions are not just accurate but also comprehensible to the average person. This empowers individuals, fostering trust in AI systems.

The Act, however, isn’t just about explainability. It recognizes the diverse applications of AI and categorizes them based on risk. For ‘high-risk’ applications, stringent requirements, from transparency to accuracy and security, are mandated. This stratified approach ensures that while innovation isn’t stifled, critical areas receive the scrutiny they warrant.

Economic Powerhouses: A Comparative Analysis

Any discussion on global transformation would be incomplete without examining the economic engines driving these changes. China’s astounding growth, with a GDP of $17.7 trillion by 2022^16, and its decade-long average annual growth rate of 6.5%, contrasts with the US’s $25.3 trillion GDP and a more conservative 2.3% growth rate^17. The European Union, showcasing resilience and integration, clocks a collective GDP nearing $22 trillion^18, with trade figures underscoring its global economic clout^19.

Conclusion: Europe’s Way Forward

Our world is in a state of flux, reminiscent of those transformative moments in history. From the monumental shifts of the Printing Revolution^2 to the divisive yet transformative Reformation^3, Europe has witnessed and shaped global trajectories. As it stands at the crossroads of another transformation, it draws from its rich historical tapestry, aiming to strike a balance between embracing the future and preserving its core values.

The digital future beckons, but it’s not without its challenges. Whether it’s the complex web of tech geopolitics or the imperative of sustainable growth, Europe’s journey forward will need to be both adaptive and principled. At the heart of this journey lies the potent combination of data and ethics. And as Europe strides into the future, it carries with it a clear message: progress, when rooted in ethics and driven by knowledge, can usher in an era that’s not just technologically advanced but also just, balanced, and peaceful.

Footnotes:

^1 Shakespeare, William. “Henry V.” Act IV, Scene 3. ^2 Eisenstein, Elizabeth L. “The Printing Revolution in Early Modern Europe.” Cambridge University Press, 1983. ^3 MacCulloch, Diarmaid. “Reformation: Europe’s House Divided 1490-1700.” Penguin UK, 2004. ^4 Ferguson, Niall. “The Square and the Tower: Networks and Power, from the Freemasons to Facebook.” Penguin, 2018. ^5 Kramer, Heinrich and Sprenger, James. “Malleus Maleficarum.” Dover Publications, 1971. ^6 Maddison, Angus. “Contours of the World Economy 1-2030 AD: Essays in Macro-Economic History.” Oxford University Press, 2007. ^7 Fuller, Douglas B. “Cutting off our nose to spite our face: US policy toward Huawei and Taiwan in the shadow of the Chinese tech challenge.” International Security 45.3 (2021): 52-89. ^8 Chappell, Bill. “ASML: The Obscure Dutch Company That’s Enabling Big Advances In Tech.” NPR, 2019. ^9 “The Economic Impact of a Taiwan Crisis.” Nikkei Asia, 2023. ^10 Casarini, Nicola. “The Rise of China and the Future of the Atlantic Alliance.” Oxford University Press, 2020. ^11 Lanteigne, Marc. “China’s Maritime Security and the ‘Malacca Dilemma’.” Asian Security 4.2 (2008): 143-161. ^12 “European Central Bank Annual Report.” 2023. ^13 Experian PLC. “Annual Report and Financial Statements.” 2023. ^14 Graff, Harvey J. “The Legacies of Literacy: Continuities and Contradictions in Western Culture and Society.” Indiana University Press, 1987. ^15 Khanna, Parag. “The Future is Asian: Commerce, Conflict, and Culture in the 21st Century.” Simon and Schuster, 2019. ^16 “World Bank Data: China.” 2022. ^17 “World Bank Data: United States.” 2022. ^18 “World Bank Data: European Union.” 2022. ^19 “European Commission Trade Statistics.” 2022.

About the author

Jochen Werne is CEO of Experian DACH. Large-scale global data powerhouses like Experian with it’s more than 20.000 data and analytics experts and a market cap of nearly €30bn have a pivotal role to play in this evolving narrative. As a global vanguard in data analytics, Experian is uniquely poised to offer financial institutions the insights and tools essential for navigating the multifaceted challenges of our times. In a world inundated with data, discerning patterns, understanding trends, and anticipating potential pitfalls will be the linchpin of success.

Unpacking Transformation: A European perspective

By Jochen Werne

I had the distinct honor, alongside CCO Björn Hinrichs, to represent Experian DACH at the Gala event 2023. Our heartfelt gratitude goes to acatech for their warm invitation.

It’s clear that fostering a robust relationship between science and industry is paramount. The National Academy of Science and Engineering stands as a beacon, guiding and correcting, making technological innovation the cornerstone of transformation. This union of strong research, pioneering companies, and forward-thinking policies is the backbone of what acatech and countless others strive for. In this journey, while competition fuels our drive, it is cooperation that offers the platform for greatness.

In the infinite expanse of space, we are but astronauts on a tiny speck called Earth. Regardless of our political and geopolitical landscape, science and research must always be the bridge, the “Bridge over Troubled Water” that connects us and ensures progress, says Jan Wörner, President of acatech, wisely.

In reflecting on this, Germany’s Federal President Frank-Walter Steinmeier’s words resonate deeply: “I think we should base our perspective more on Max Frisch and trust ourselves as individuals and society alike to be able to shape the future. And that means developing perspectives, broadening our horizons and, yes, always daring to try something new. We need all this in the phase of upheaval we are in. Holding on to the past, ignoring change, refusing change, that is not an option – especially not in an open society like ours. But: We have to give change – that is the task of politics, business and science – a direction!”

Drawing from these profound insights and looking through the lens of our work at Experian DACH, the era we are entering can be aptly described as a new Age of Enlightenment, where data and therefore data literacy is paramount. As the Enlightenment thinker Voltaire astutely pointed out, “Judge a man by his questions rather than by his answers.” It’s a sentiment that is even more relevant today. Taking cues from Immanuel Kant’s wisdom, enlightenment is about emerging from our limitations. In the context of our time, achieving data literacy and harnessing data effectively signifies our evolution from technological naivety.

While AI stands as a monumental tool to decipher this data, its effectiveness lies in the quality of the data it is fed. It brings to the fore the urgent need for data literacy. An AI is only as good as its data. Thus, a distorted understanding could lead to distorted outputs. The onus is on us, leaders in data, to champion the responsible use of AI and advance the narrative on the symbiotic relationship between data and AI.

This new Enlightenment is our journey towards an era where society is mature and informed, utilizing the strength of data and AI for the betterment of all. Knowledge, in this context, isn’t just power but the foundation for positive societal transformation.

Concluding with my personal reflection, data isn’t merely a quantified entity; it’s a potent instrument to comprehend and address pressing challenges. Our collective aim should be to cultivate an understanding of data – its collection, utilization, and, importantly, its ethical application.

Our commitment at Experian DACH, backed by our ‘data for good’ principle, is to be at the forefront of this change, guiding, and contributing to this transformative journey.

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More about the acatec Gala #FV2023 including the keynotes by Frank-Walter Steinmeier, Marion Merklein, Jan Wörner and Thomas Weber can be found here

Efficient use of AI determines the competitiveness and thus the future of German companies

Artificial Intelligence: The German Economy on the Cusp of Transformation

By Jochen Werne


1st October 2023, Düsseldorf

The “Experian 2023 Business Insights” report, released in September 2023, provides a revealing insight into the priorities of the global business community in the coming year. Particularly of interest to us in Germany is the insight into the transformative influence of Artificial Intelligence (AI) on areas such as analytics, risk assessment, and customer experience in the EMEA/APAC region.

Our German decision-makers are well aware of the pivotal role of AI in innovations. An encouraging finding: 60 percent of businesses in our country have already taken active steps to integrate AI into their processes.

However, the report also shows that not all executives in Germany are fully convinced of the benefits of using AI. The efficiency of AI in companies will determine how Germany stands as an economic location in an increasingly digital age. The transformation of raw data into meaningful insights and analyses will become a crucial competitive advantage for us.

It’s heartening to see that many of our international counterparts already recognise the benefits of AI. For more than half of the global companies, the productivity gains from AI already outweigh the initial costs.

One thing is clear: Our data infrastructure and the amount of data available will play a key role in the successful implementation of AI. Here, we as German businesses have some hurdles to overcome, especially regarding the availability of relevant data for critical business decisions.

In conclusion, I want to stress that, even with all the technology and data, we must never forget our ethical responsibility. AI must be employed in a transparent and responsible manner. The fact that already 61 percent of businesses in the EMEA/APAC region have a comprehensive AI risk management programme in place is promising.

The future is clear: businesses that properly harness AI will lead the competition. They’ll be able to leverage process efficiency and automation to unlock new growth opportunities.

For those who wish to read the full “Experian 2023 Business Insights Report”, you can find it here.

https://experianacademy.com/Forrester-Research-Report-2023

Decisions

There’s a peculiar phenomenon that often goes unnoticed: we vividly remember the moments in our lives when we made pivotal decisions, but the lazy Sundays we spent lounging on the couch tend to blur into obscurity. Why is that? From the standpoint of psychology and neuroscience, active decision-making engages multiple brain regions, specifically the frontal cortex. This engagement imprints these moments deeply in our memory.

Decisions are the very essence of our existence. On a daily basis, we make around 35,000 decisions, from what to wear to how to react in crucial life situations. In the realms of politics and business, decisions are made amidst uncertainty. The quality and timeliness of these decisions often determine success or failure. The better we are at decision-making, the more successful we become.

However, decisions aren’t made in a vacuum. They are greatly influenced by our emotions, past experiences, and even biases. Let’s delve into game theory, a study that examines mathematical models of strategic interaction. This theory was so revolutionary that scientists like John Nash were awarded the Nobel Prize for their contributions. It showcases the intricacies of making decisions when multiple players are involved, each trying to maximize their own benefits. For instance, the “Prisoner’s Dilemma” is a classic example. It illustrates how two individuals, aiming to minimize their punishments, often don’t cooperate, even if it’s in their best interest. Their decision, influenced by a lack of trust and the inability to communicate, usually leads to a suboptimal outcome for both.

Another interesting lens through which to view decision-making is behavioural finance. This field has shown that people don’t always act rationally, and their decisions are swayed by psychological factors. The Dot-com Bubble of the late 1990s offers a poignant example. During this period, a frenzy around internet-based businesses led to skyrocketing stock prices, despite many of these companies having no solid profits or clear business plans. Overconfidence and herd behavior drove investors to pour money into these stocks, leading to massively inflated valuations. The bubble inevitably burst in the early 2000s, resulting in significant financial losses for countless investors. This incident underscores the dangers of letting emotions and biases overrule rational financial decision-making.

Given the complexities, decision-makers often seek a solid foundation for their choices. This is where data comes into play. But data is not just essential; it’s omnipresent. It’s estimated that 2.5 quintillion bytes of data are created every day. Like water, it’s everywhere. And just as water can flood a village if not channeled properly, unstructured data can overwhelm and mislead.

Take the banking sector, for instance. Banks use data to assess creditworthiness. In e-commerce, data-driven algorithms suggest products to consumers. Telecom industries utilize data to enhance customer experience and predict churn. The cornerstone of these industries is state-of-the-art data analytics capabilities paired with robust decision engines.

However, with the influx of data, it’s crucial to discern the essential from the redundant. Much like converting saltwater to drinking water requires precision and expertise, sifting through raw data to extract meaningful insights is the forte of data analysts. They refine data into actionable decision-making parameters, reducing uncertainty. And in business, reduced uncertainty translates to reduced risk and increased profitability.

To conclude, data is indeed akin to water. Left unchecked or misused, it can wreak havoc. But when used right, when structured, analyzed, and enriched, it becomes invaluable. This is the essence of using “Data for Good” – transforming the ubiquitous into the indispensable, guiding decision-makers toward better, more informed choices.

Harnessing Data for Good

After my first week as CEO for Experian in the DACH region (Germany, Austria, and Switzerland), I find myself profoundly thankful for the warm welcome and the many highly inspiring encounters with some of the best data and technology professionals on our planet. Experian is not only a data insights industry titan, one that operates in 32 countries, employs over 20,000 outstanding personalities worldwide but would also rank with its more than USD 30 billion market capitalisation compared to Germany’s leading stock index as the 19th largest DAX company in Germany. Experian serves as a global leader millions of consumers and businesses, leveraging data to make a transformative difference in people’s lives.

Yet, with tremendous reach and influence comes immense responsibility.

Reflections

Just as the Age of Enlightenment in the 18th century reshaped society through the dissemination of knowledge, we find ourselves at the precipice of a new era, one marked by the power and potential of data. The 21st century, in my view, must herald a fresh Age of Enlightenment, one underpinned by data literacy.

The Age of Enlightenment, Literacy and the Dawn of Data Literacy

The Age of Enlightenment, a period dating from the late 17th to the late 18th century, marked a profound shift in the course of human history. This era, also known as the Age of Reason, encouraged critical thinking, decoupling minds from the shackles of superstition and unquestioned authority. The spotlight was placed firmly on rational thought, scientific inquiry, and individual rights – underpinnings of the modern world as we know it.

Several factors catalyzed this significant shift, not least of which was the advent and proliferation of printing technology. As philosopher Immanuel Kant noted, “Dare to know! Have the courage to use your own understanding,” a statement that encapsulates the Enlightenment’s spirit. This courage was largely fostered through increasing literacy rates.

The advent of the printing press revolutionized the dissemination of information. Books were no longer a luxury exclusive to the elite; knowledge became democratized. This sparked an increased demand for literacy. As more people learned to read, ideas were more freely exchanged, fueling a critical examination of existing societal structures.

For example, “The Encyclopédie,” a massive reference work edited by Denis Diderot and Jean le Rond d’Alembert, exemplified the spread of Enlightenment thinking. Its contributors, including leading intellectuals like Voltaire and Rousseau, aimed to collate all the world’s knowledge into a single work, accessible to the common man. This unprecedented venture into free access to knowledge set the stage for many of the democratic, scientific, and industrial revolutions that followed.

Fast forward to the present day, we see parallels in the advent of the internet, a digital revolution that democratizes information at a scale unimaginable to the Enlightenment thinkers. However, this superabundance of information has led to a paradoxical effect. As stated by Nobel Laureate Herbert A. Simon, “a wealth of information creates a poverty of attention.”

In an age characterised by short attention spans and reactionary behaviour, the challenge lies not in accessing information but in sifting through its vastness to discern truth from falsehood. A study conducted by Microsoft, 2015, found that the average human attention span has dropped to eight seconds, primarily due to the digitalised lifestyle.

Like the literacy of the Enlightenment Age, the 21st century calls for a new form of literacy: data literacy.

In a world where data is hailed as the new oil, our ability to critically interpret, analyse, and question data is of paramount importance. This skill set empowers individuals and corporations to make informed decisions, a process integral to our society.

In a report by The Data Literacy Project of which also Experian is a partner, only 21% of the global working population was confident in their data literacy skills. This gap highlights the pressing need for an educational shift towards fostering data literacy, much like the push for literacy during the Enlightenment era.

In conclusion, as we navigate the information deluge, a new Age of Enlightenment beckons, one centered around data literacy. With this new ‘Enlightenment,’ we can harness the true potential of information abundance, steering our societies towards more informed, rational, and democratic spaces. As the Enlightenment thinker Voltaire wisely said, “Judge a man by his questions rather than by his answers.” This insight seems more pertinent now than ever.

Such a renewed Age of Enlightenment also draws inspiration from one of the original Enlightenment’s most influential thinkers, Immanuel Kant. As he famously stated, “Enlightenment is man’s emergence from his self-imposed immaturity.” To transpose his wisdom to our context, data literacy and the effective application of data might be seen as emergence from a state of technological immaturity.

Furthermore, in our modern context, the Enlightenment’s emphasis on reason and logic has a fascinating analogue in the field of artificial intelligence (AI). AI, a critical tool in making sense of complex data, is designed to mimic human reasoning, albeit on a scale and at speeds we could never achieve unaided. As such, it holds a pivotal role in our future, helping us glean insights from the vast sea of data.

However, while AI’s potential is significant, it further underlines the importance of data literacy. The algorithms that power AI are only as good as the data that feeds them. Poor understanding of data and its nuances can lead to skewed AI outputs, with far-reaching implications.

Leaders in data need to focus on responsible use of AI by promoting data literacy and improving understanding of the interplay between data and AI.

New Enlightenment, then, is a journey towards a mature, informed society that harnesses the power of data and AI for good. In this era, knowledge isn’t just power; it’s the key to creating a world where data and technology act as catalysts for positive change.

In this new age, data is not merely a collection of numbers, facts, or figures; it is a powerful tool for understanding and addressing the most pressing societal issues.

However, just as literacy was not universal during the initial Enlightenment, data literacy is not yet a universal skill. As a society, we need to foster an understanding of data, how it’s collected, how it’s used, and most importantly, how it can be used ethically and responsibly.

Harnessing Data for Good – The Experian way

Experian, as a data powerhouse, has a crucial role to play in this journey. Experian has been a pioneer in harnessing data for good, from helping individuals gain access to credit, to assisting businesses flourish, to aiding governments in delivering crucial services.

For the DACH region specifically, the path to growth is intertwined with our mission to empower individuals and corporations with data and to protect from risks. In our regional market in the heart of Europe, we see significant potential to enhance consumer and corporate credit, improve business services, and support governmental programs.

Trust, innovation and reliability go hand in hand

To achieve this goal, we need to aim high and develop state-of-the-art products like AiDRIAN, which, by intelligently combining and using the latest AI technologies and data, are able to protect customers from fraud with more than 99.9% accuracy. Developing trustworthy solutions is of paramount importance. Trust comes from long-term reliability and independent audits. For AiDRIAN, for example, Fraunhofer IPA audited the heart of the solution, the Transaction Miner. The machine learning model compares several hundred customer characteristics and then assesses the risk of a transaction. Millions of data records are evaluated in a matter of seconds. Fraunhofer therefore came to the test result that the Miner’s predictive power is comprehensible even to experts and leads to better decisions.

Such results are only achievable by having an exemplary team.

The Experian DACH team, which I had the pleasure of meeting during my first week, is made up of dedicated, forward-thinking people who understand that work is not just about data, but about using data as a tool for progress and prosperity. A team that is eager to innovate, build trust, and act as responsible stewards of the data – every single day. As we delve deeper into a new era, we should aim to be instrumental in fostering a society that uses data ethically, responsibly, and for the greater good.

The Enlightenment brought knowledge to the masses, revolutionizing societies, and shaping the modern world. It is my belief, a new Age of Enlightenment will bring data literacy to all, empowering societies in ways we are just beginning to imagine.

I am excited and honoured to be a part of this transformative journey.

Jochen Werne - New Joiner CEO DACH Experian