Tag: springer gabler

Money in the digital age
Innovation & Business Jochen Werne Press & Publications

Hot off the press: Money in the digital age – a Springer Gabler book contribution

Jochen Werne October 7, 2022

It was a pleasure contributing in co-authorship with the AI-expert and friend Dr. Johannes Winter / Jochen Werne to this new Springer Gabler publication ”Praxisbeispiele der Digitalisierung” (Best Practice of Digitilisation) which is available now as e-book and paperback at https://link.springer.com/book/10.1007/978-3-658-37903-2

Cash, Book Money, Crypto Currencies and the Digital Euro

The aim of the chapter in the book is a contribution to the debate of money in the digital age. It combines historical insights into the meaning of money with the latest technological developments, to compare visions of the financial industry with realities and to develop options for action to shape the digital transformation of money.

Abstract: In a world where tech companies are leading campaigns to create a new cryptocurrency and bitcoin is surpassing the US$50,000 mark because a visionary electric car maker wants to recognise the cryptocurrency as a means of payment, some fundamental questions arise: how must money be defined in a digital world to reliably fulfil the characteristics of a universally recognised store of value and medium of exchange? And what changes are in store for the financial industry when so-called stablecoins proliferate and challenge the banks’ classic deposit business and their outdated business models? The aim of this contribution to the debate is to combine historical insights into the meaning of money with the latest technological developments in the digital age, to compare visions of the financial industry with realities and to develop options for action for shaping the digital transformation of money.

All contributions to the book

  1. Management
    1. Front MatterPages 1-1
    2. Chancen und Risiken der digitalen Transformation
      • Mark Harwardt, Andre M. SchmuttePages 3-29
    3. Der Enterprise Transformation Cycle
      • Peter F. -J. SteinhoffPages 31-45
    4. Künstliche Intelligenz für die Geschäftsmodellinnovation
      • Johannes WinterPages 47-64
    5. Künstliche Intelligenz im Management
      • Jeanette Kalimeris, Sabrina Renz, Sebastian Hofreiter, Matthias SpörrlePages 65-82
    6. Bargeld, Buchgeld, Kryptowährungen und digitaler Euro
      • Jochen Werne, Johannes WinterPages 83-99
  2. Marketing
    1. Front MatterPages 101-101
    2. Elektronische Marktplätze – Potenziale, Vor- und Nachteile der Online-Intermediäre
      • Mark Harwardt, Vanessa Julia HaselhoffPages 103-135
    3. Digitale Plattformen – Grundlagen, Herausforderungen und Lösungsansätze
      • Vanessa Julia Haselhoff, Mark HarwardtPages 137-158
    4. Digital Transformation of the Commercial Functions of B2B Companies
      • Axel SteuernagelPages 159-195
    5. Digitale Customer Journey
      • Benjamin BirzerPages 197-210
    6. Service Design in einer digitalisierten Omnikanalwelt: von Kundenreisen und der Möglichkeit zu scheitern
      • Andreas SchölerPages 211-233
  3. Organisation
    1. Front MatterPages 235-235
    2. Herleitung eines möglichen Qualitätssicherungskonzepts für digitale M-Health-Angebote in der Prävention und Gesundheitsförderung
      • Mathias Bellinghausen, Luisa Maria Waerdt, Heiko BaumeisterPages 237-269
    3. Fragilität, Resilienz, Antifragilität von Organisationen: Implikation für digitale Strukturen
      • Thomas Heinrich Steiner, Christian Hager, Matthias SpörrlePages 271-289
    4. Consulting 4.0
      • Jessica NagelPages 291-297
  4. Sport- und Eventmanagement
    1. Front MatterPages 299-299
    2. Eventisierung und Digitalisierung von Sportevents – ein Ausblick auf die Sportveranstaltungen der Zukunft
      • Thomas Apitzsch, Katharina Schöttl, Florian Kainz, Oliver AngermüllerPages 301-308
    3. Eventmanagement 2.0 – Veranstaltungsplanung und -umsetzung im Zeichen der Digitalisierung
      • Thomas Apitzsch, Michael Pfleger, Frederike HaberlandPages 309-325

About Springer Gabler

Springer Gabler Verlag is the leading specialist publisher for the business sector. Its classic and digital teaching materials and specialist media address current business questions and provide reliable, practical solutions.

Innovation & Business Jochen Werne Press & Publications Society & Diplomacy

New Springer book co-authorship: “Artificial Intelligence meets Homo Sapiens“ in CRM GOES DIGITAL

Jochen Werne April 12, 2020

It has been a privilege contributing as co-author for the fifth time to an inspiring book project. “CRM goes digital“ has been initiated by Dr. Martin Stadelmann, Mario Pufahl and David Lauch and is part of the Springer Gabler Edition Sales Excellence book series (ESE)

Artificial Intelligence meets Homo Sapiens – Possible applications and limits of artificial intelligence

Author: Jochen Werne

Werne J. (2020) Artificial Intelligence meets Homo Sapiens – Einsatzmöglichkeiten und Grenzen Künstlicher Intelligenz. In: Stadelmann M., Pufahl M., Laux D. (eds) CRM goes digital. Edition Sales Excellence. Springer Gabler, Wiesbaden

Abstract

A special encounter. Algorithms developed by humans meet everything that man and nature embody – from industrial processes to our very own behaviour. A race between countries and companies has begun to decide the enormous potential of AI and its impact on our consumer behavior, as well as on our society. However, despite all the euphoria, it is important to understand the topic, its possible applications and also its limitations well, so as not to succumb to the danger of losing oneself in technology-believing magic.

About the book: CRM goes digital

Consistent customer orientation and digital transformation lead to completely new approaches in management: the focus is on omnichannel or mobile CRM concepts, big-data and social media instruments, and automation. But what does this mean in concrete terms for marketing, sales and service? What effects does digitalization have on product and service optimization or on sales management and customer loyalty? How can methodical customer orientation contribute to an improvement in sales performance? Answers to these and other questions are provided by the contributions from science and practice in this book. The authors illuminate the requirements and possible solutions of CRM systems along the concept of the customer journey using selected industry examples. They provide concrete recommendations for action and offer managers and users from customer-oriented business areas valuable orientation aids for the implementation of digital customer management.

From the content
CRM: strategies, organisation, controlling and employees
Concepts in digitisation
Best Practices in CRM: Case studies of customer-centric companies
Topics of CRM research