Digital Summit 2019

It’s a great pleasure supporting on October 28, this year’s DIGITAL SUMMIT together with other experts from the “Platform Learning Systems, the Platform for Artificial Intelligence” #DigitalGipfel19 #platformeconomy

The Digital Summit (previously the National IT Summit) and the work that takes place between the summit meetings form the central platform for cooperation between government, business, academia and society as we shape the digital transformation. We can make best use of the opportunities of digitisation for business and society if all the stakeholders work together on this.

The National IT Summit was renamed the Digital Summit in 2017. This was to take account of the fact that digitalisation comprises not only telecommunications technology, but the process of digital change in its entirety – from the cultural and creative industries to Industrie 4.0.

The Digital Summit aims to help Germany to take advantage of the great opportunities offered by artificial intelligence whilst correctly assessing the risks and helping to ensure that human beings stay at the heart of a technically and legally secure and ethically responsible use of AI

The Digital Summit looks at the key fields of action within the digital transformation across ten topic-based platforms. The platforms and their focus groups are made up of representatives from business, academia and society who, between summit meetings, work together to develop projects, events and initiatives designed to drive digitalisation in business and society forward. The Summit will serve to present the results of the work that has been done in the past, to highlight new trends and discuss digital challenges and policy approaches.

Looking forward moderating the Panel Discussion on “Digital Platforms for new AI-based Services”

Keynote: ARE CERTAIN CULTURES MORE PREDISPOSED TO CYBER-THREATS?

Great discussions on the suspicious nature of society with data experts at the BankenForen Conference IT- & Cybersecurity in the financial industry

Details HERE

Author Juliane Waack writes about J. Werne’s keynote on societal & business transformation

What’s next? Expedition into the digital spheres

25. JULY 2019 BY JULIANE WAACK – KEYNOTE BY Jochen Werne

Digital Expert Author Juliane Waack

For the opening keynote of our ec4u virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.

Jochen Werne

„Companies and people need to participate actively in the transformation. We need to move. It’s impossible to be a passive participant in the transformation.“

J. Werne

READ THE FULL ARTICLE HERE

Transformation is not a project, but a permanent process

An interview series made by Entrepreneur Sascha Adam, wegofive

Find article here

In the penultimate part 3 of our interview with Jochen Werne from the Munich based bank, Bankhaus August Lenz & Co. AG, Mediolanum Banking Group is concerned with the question which characteristics can help us in companies to shape the real challenge of #digitization and #transformation.

Approaches that came out of the conversation, among other things: Transformation

  • …is not a project, but a permanent process
    • …is a question of leadership
    • …requires curiosity
    • …has in its center the factor “human”
    • …must also take culture into account

In addition also the supposedly simple core idea of Jochen:
We need the people in the center (not the technology), because only the people “do” the transformation and only in their role as customers new #products and #business models become real through acceptance and acceptance.

“Transformation ist kein Projekt, vielmehr ein dauerhafter Prozess”

Jochen Werne

In dem vorletzten Teil 3 unseres Interviews mit Jochen Werne von dem Bankhaus August Lenz & Co. AG, Mediolanum Banking Group geht es um die Frage welche Eigenschaften uns in Unternehmen helfen können die eigentliche Herausforderung der #Digitalisierung, die #Transformation, zu gestalten.

Ansätze, die in dem Gespräch u.a. herauskamen: Transformation…

* …ist kein Projekt, sondern ein dauerhafter Prozeß

* …ist eine Führungsfrage

* …erfordert Neugierde

* …hat im Zentrum den Faktor “Mensch”

* …muss auch die Kultur berücksichtigen

Dazu auch der vermeintlich simple Kerngedanke von Jochen: Wir brauchen den Menschen im Mittelpunkt (nicht die Technologie), weil erst der Mensch die Transformation “macht” und erst in seiner Rolle als Kunde neue #Produkte und #Geschäftsmodelle durch die Akzeptanz und Abnahme real werden lässt. #customercentricity #kulturwandel #business #leadership #wegofive

A Banker with an (AI-)Mission / Part 2: “The New Now – Everybody Can Make a Difference”

Also in the second part of our interview we do not go directly into the technical aspects of the introduction of artificial intelligence.

Based on the question “How do you get all this under one roof?” we get a look at Jochen’s personal insights and points of view and at how each individual can counter the increasing autonomisation and the change of the working world and society through algorithms with a corresponding attitude.

Jochen Werne is full-time Director & Authorized Officer for Bankhaus August Lenz & Co. AG of the Mediolanum Banking Group and is responsible for Business Development, Marketing, Product Management, Treasury & B2B Payment Services. In addition, he is involved in the development of non-profit organizations and a member of the Learning Systems Platform of the Federal Ministry of Education and Research.

The initiative www.wegofive.net addresses the question of how a unit of man and machine can be created in the working world of tomorrow and how algorithms can be seamlessly integrated into the organization in order to supplement the capabilities of employees.

As an independent interim manager, profile and team coach, Sascha Adam supports people, decision-makers and companies in actively shaping digital change.

More at www.wegofive.net/mission/about or www.sascha-adam.net.

Many thanks to the coast by east Hamburg in the Hafencity Hamburg for the permission to film here. A very recommendable location with obliging service, extraordinary menu and good drinks. Apropos, the background noises also give you the feeling of sitting directly with us 😉

Ein Banker mit einer (KI-)Mission / Teil 2: “Das neue Jetzt – Jeder kann etwas bewegen”

Auch in dem zweiten Teil unseres Interviews gehen wir nicht direkt auf die technischen Aspekte der Einführung von künstlicher Intelligenz ein. Ausgehend von der Frage “Wie bekommst Du das alles unter einen Hut?” bekommen wir einen Blick auf die persönlichen Erkenntnisse und Sichtweisen von Jochen und darauf wie jeder Einzelne mit einer entsprechenden Haltung der zunehmenden Autonomisierung und dem Wandel der Arbeitswelt und der Gesellschaft durch Algorithmen begegnen kann.

Jochen Werne ist hauptberuflich Director & Authorized Officer für das Bankhaus August Lenz & Co. AG der Mediolanum Banking Group und verantwortet dort die Bereiche Business Development, Marketing, Product Management, Treasury & B2B Payment Services. Darüberhinaus ist er am Aufbau gemeinnütziger Organisationen beteiligt und Mitglied der Plattform Lernende Systeme des Bundesministerium für Bildung und Forschung. Die Initiative www.wegofive.net geht der Frage nach wie in der Arbeitswelt von morgen eine Einheit aus Mensch & Maschine geschaffen werden kann und sich Algorithmen nahtlos in die Organisation integrieren, um die Fähigkeiten der Mitarbeiter zu ergänzen.

Sascha Adam unterstützt als selbstständiger Interimsmanager, Profile- und Team-Coach Menschen, Entscheider und Unternehmen dabei den digitalen Wandel aktiv zu gestalten.

Mehr unter www.wegofive.net/mission/about oder www.sascha-adam.net

Ganz herzlichen Dank an das coast by east Hamburg in der Hafencity Hamburg für die Genehmigung hier filmen zu dürfen. Eine sehr zu empfehlende Location mit zuvorkommender Bedienung, außergewöhnlicher Speisekarte und guten Drinks. Apropos, die Hintergrundgeräusche geben einem auch gleich das Gefühl direkt bei uns zu sitzen 😉

Video: Full ec4u digital thoughts Conference Keynote: What’s next? Expeditions into the digital realm

Jochen Werne, Director Marketing & Business Development at Bankhaus August Lenz, explains in his keynote address how we can shape the future from the innovations and topics of the past and why digitization must be thought of not only technologically but also culturally.

ec4u Digital Thoughts Conference Keynote

Jochen Werne, Direktor Marketing & Business Development beim Bankhaus August Lenz, erläutert in seiner Keynote, wie wir aus den Innovationen und Themen der Vergangenheit in der Gegenwart die Zukunft gestalten können und warum Digitalisierung nicht nur technologisch, sondern auch kulturell gedacht werden muss.

AI, Society, Sailing, Passion & more – on camera with Sascha Adam (Part 1)

Jochen Werne is full-time Director & Authorized Officer for Bankhaus August Lenz & Co. AG of the Mediolanum Banking Group and is responsible for Business Development, Marketing, Product Management, Treasury & B2B Payment Services. In addition, he is involved in the development of non-profit organizations and a member of the Learning Systems Platform of the Federal Ministry of Education and Research.

The initiative www.wegofive.net addresses the question of how a unit of man and machine can be created in the working world of tomorrow and how algorithms can be seamlessly integrated into the organization in order to supplement the capabilities of employees.

In this first, introductory part of our interview Jochen gives us an insight into what has changed for him in the last decades – and he finds out that “Hamburg is probably the most beautiful city in Germany” 😉

As an independent interim manager, profile and team coach, Sascha Adam supports people, decision-makers and companies in actively shaping digital change.

More at www.wegofive.net/mission/about or www.sascha-adam.net.

Many thanks to the coast by east Hamburg in the Hafencity Hamburg for the permission to film here. A very recommendable location with obliging service, extraordinary menu and good drinks. Apropos, the background noises also give you the feeling of sitting directly with us 😉

German original

Jochen Werne ist hauptberuflich Director & Authorized Officer für das Bankhaus August Lenz & Co. AG der Mediolanum Banking Group und verantwortet dort die Bereiche Business Development, Marketing, Product Management, Treasury & B2B Payment Services. Darüberhinaus ist er am Aufbau gemeinnütziger Organisationen beteiligt und Mitglied der Plattform Lernende Systeme des Bundesministerium für Bildung und Forschung. Die Initiative www.wegofive.net geht der Frage nach wie in der Arbeitswelt von morgen eine Einheit aus Mensch & Maschine geschaffen werden kann und sich Algorithmen nahtlos in die Organisation integrieren, um die Fähigkeiten der Mitarbeiter zu ergänzen. In diesem ersten, einleitenden Teil unseres Interviews gibt uns Jochen einen Einblick was sich in den letzten Jahrzehnten für ihn verändert hat – und stellen fest, dass “Hamburg die wahrscheinlich schönste Stadt in Deutschland ist” 😉 Sascha Adam unterstützt als selbstständiger Interimsmanager, Profile- und Team-Coach Menschen, Entscheider und Unternehmen dabei den digitalen Wandel aktiv zu gestalten. Mehr unter www.wegofive.net/mission/about oder www.sascha-adam.net. Ganz herzlichen Dank an das coast by east Hamburg in der Hafencity Hamburg für die Genehmigung hier filmen zu dürfen. Eine sehr zu empfehlende Location mit zuvorkommender Bedienung, außergewöhnlicher Speisekarte und guten Drinks. Apropos, die Hintergrundgeräusche geben einem auch gleich das Gefühl direkt bei uns zu sitzen 😉

Keynote announcement: International Banking Innovation Forum, Vienna

Banking Professionals are faced with many new challenges as PSD2 & Instant Payments in Europe at center stage which are driving automation and Innovations. It will be a great pleasure representing Bankhaus August Lenz with a keynote on the importance of the combination of all aspects of HUMAN, DIGITAL & CULTURE to create valuable business models for future banking. Looking forward joining other Top Industry Experts to tackle these topics with them.

Digital Thoughts 2019

Wir haben immer weniger Zeit und müssen immer mehr wissen. Da bietet sich digitales “Lernen” statt das Besuchen von Konferenzen an. Aber rein lineare Webinar-Reihen sind irgendwie auch langweilig. Wir wollen mit der Digital Thoughts 2019 die Atmosphäre einer Veranstaltung vor Ort mit den Vorteilen einer digitalen Begegnung vereinen.

Die Digital Thoughts 2019 ist deshalb eine ganztägige, rein virtuelle Konferenz. Ihr Ziel ist, die Einflüsse von Technologien und digitalen Themen auf Unternehmen, Geschäftsmodelle und Märkte zu beleuchten. Dabei betrachten Experten in Interviews, Vorträgen, Use Cases, Podiumsdiskussionen und mehr die Auswirkungen auf die Zusammenarbeit und Organisation, auf neue Geschäftsmodelle und auf das Führungsverhalten.

Die Digital Thoughts 2019 richtet sich an Führungskräfte und Experten in Marketing, Sales und Service und beleuchtet mit Hinblick auf die einzelnen Herausforderungen die Innovationen und Trends für die Customer Experience, Produktivität, Kommunikation sowie innovative Anwendungen im Kundenmanagement.

Am 23. Mai stellen wir gemeinsam mit Kunden, Experten und Meinungsmachern Innovationen und Trends für die Customer Experience und innovative Anwendungen für Marketing, Sales und Service vor und gehen auf die Herausforderungen einer digitalen Führung inmitten einer (agilen) Transformation ein:

  • Wie zum Beispiel KI und andere Innovationen sowohl auf Kundenseite als auch intern Marketing, Sales und Service unterstützen können. 
  • Wie Führungskräfte mit dem digitalen Wandel umgehen können, um zusammen mit ihrem Unternehmen daran zu wachsen. 
  • Wie Kommunikation, Organisation und Kultur in der agilen Transformation aussehen können und müssen, um eine stabile Grundlage für Ihr Unternehmen zu liefern.

Weitere Veranstaltungsinformationen finden Sie auch unter: https://www.xing.com/communities/groups/digital-thoughts-be58-1108570 

Wichtig: Bitte melden Sie sich auf der verlinkten Registrierungsseite an: https://www.ec4u.com/digital-thoughts-2019/ Herzlichen Dank. 

Programm

VORMITTAGS:

  • What’s next? Expeditionen ins Digitalreich.Technologien, Ongoing Change, Digital Leadership.  Jochen Werne, Direktor Marketing & Business Development Bankhaus August Lenz 
  • I like to move IT. Agile Transformation mit, durch und in Beratungsunternehmen. David Laux, CEO ec4u; Mario Pufahl, CSO ec4u; Jens Wilhelms, Manager CEM Swisscom 
  • Entmystifizierung Blockchain: Chancen für die Customer Journey. Erol Jasaroski, Principal Consultant ec4u 
  • Menschenversteher– wie Content dank Künstlicher Intelligenz im richtigen Moment beim Kunden landet. Christian Bahrendt, Head of Business Development Germany Advertima 
  • Effektiv ohne Chef – Mit Holokratie zur Responsiven Organisation. Melanie Vones, Transformator OOTW  

NACHMITTAGS

  • Alles im Loop: Customer Connection. Frank Müller, Manager Professional Services ec4u 
  • Von Stroh zu Gold:Wie Sie Kundendaten nutzen, um in Aktion zu treten. Bianca Sünkel, COO cx/omni 
  • Alle für einen, einer für alle:Intelligent Workplace for Sales. Mario Pufahl, CSO ec4u;  Vincent Aydin, Messe München 
  • Role of Conversational User Interfacesin CX. Sebastian von Gregory, Solution Architect Oracle;  Alexander Varro, CEO 8reasons Digital 
  • How to be a digital leader– Selbstverständnis als Mensch und Führungskraft. Ingo Kallenbach, Inhaber Reflect;  Cyrill Luchsinger, Manager CEM Die Schweizerische Post;  Céline Flores Willers, Personal Branding 
  • Der Moment der Wahrheit– Volvo und die Customer Journey. Harry Wessling, Manager Professional Services ec4u 

Was Sie mitnehmen werden:

  • Einblicke in spannende Uses Cases neuer Technologien
  • Erste Ansätze zur Integration von Use Cases in das eigene digitale Geschäftsmodell und die Integration in Ihre Customer Experience
  • Anreize zur persönlichen Weiterentwicklung als Digital Leader und Erfahrungsaustausch mit anderen Teilnehmern
  • Handlungsimpulse für die Begleitung und Führung von virtuellen Teams im Ongoing-Change
  • Möglichkeit zum fachlichen Austausch, integriert in Ihren Berufsalltag

 

 

 

 

Platform Banking: Changing Perspectives for New Players in the Digital Ecosystem

Author: Jochen Werne – Original published by Bankenforen Leipzig in Bankenforen-Themendossier – 12 March 2019 – Translated by DeepL

There is no lack of buzzwording when it comes to trends in the financial sector: Disruption, FinTech, block chain, crypto. Currently, another term is climbing the zenith of a media hype – platform banking. And not without good reason. “Platform Banking” was voted “Financial Word of the Year” in 2018. Behind this lies the call for banking institutions to open up to third-party providers. Banks and savings banks should not only offer their own services on open platforms, but should also integrate third-party offers and services. Consistently thought through to the end, banks will thus become more intermediaries for all possible services and less providers of their own financial services. The legally necessary prerequisites for such an approach in the strictly regulated financial market have already been set in motion by the adoption of the Payment Services Directive PSD2. Will platform banking become a new hope for the industry, or another risk component in the attempt to lose fewer customers to new technology competitors?


The hype surrounding the topic is understandable: Eight of the ten world’s most valuable companies – Amazon, Google, Microsoft, Apple and Co. – have a platform in their business model. And even more striking: Only one of these companies was already among the top 10 worldwide in 2008. This growth potential, which is the result of the platform expansion, is of course intended by many industries to benefit themselves. The world of finance is also changing rapidly. In recent years, a variety of innovative developments have taken place in the areas of payment transactions and payments. The arrival of third party providers and fintechs has changed the market sustainably and comprehensively.
According to a recent whitepaper by Deloitte Consulting, banks will also have to consider a platform strategy in the future: In the future, the customer base will also be able to access products and services from third-party providers in addition to the existing offering. The long-term goal behind this is well known – to retain existing customers, acquire new ones and increase margins.

Platform as recipe for success?

In general, a platform can be seen as a place where supply and demand meet. Economists call such a market – not a new discovery. Due to the digitization of all areas of business and life, geographical boundaries of the marketplaces belong to the past. The result: an almost unlimited number of supply and demand meet on a digital platform – and competition is known to stimulate business. In these business models, the so-called “network effect” ensures that with each new provider on a platform, the incentive for demanders and customers also increases. And in general the more demanders there are on the platform, the more lucrative it becomes for the suppliers. Both sides save enormous search and time efforts and transaction costs are reduced. In short, reflects this the recipe for success behind industry giants such as Amazon, AirBnB, Uber and Co. Nevertheless, there are existing fundamental reservations. The desire of many bank managers to grab a straw in order to grasp a component of hope in a difficult market environment seems understandable. However, blind action is fatal in this situation. Banks must not forget what the emergence of competition in the form of FinTechs has already revealed: frightening weaknesses with regard to their own modern hardware and software solutions, organisation and innovative corporate culture. The fact is that the challenge facing change management is proving to be enormous. And this already now, without having given space to the idea of creating a single platform. The current wave of closing down banking or partnership-based Robo Advisor solutions shows how quickly these carriers of hope can become problems. The commission model behind this, which is always transparent and low priced, is hardly profitable for the banking infrastructure and marginalises the added value that an institution is able to provide for its customers.

The complexity of the changes on all levels, starting with the completely changed, technological possibilities and their effects on the transformation of long-established business models, over the resulting new economic situation of the enterprises are enormous. The difference to the past decades lies in the temporal component. If companies today do not react directly to market changes, they open the way for competitors to their own customers. And this faster than ever before. In such disruptive times, all those involved want an “efficient” change process. However, active, well-considered and vital change management is often criminally neglected. For this one opens door and gate to blind actionism.

The business model of a financial platform is complex, the regulatory framework is strict and the willingness of customers to switch is only slightly visible. For this reason, this business model has so far been too uninteresting for Internet groups. And now, of all things, the banks, often perceived as conservative and unmodern, are to be transformed into digital platforms that can compete with Amazon & Co?

Enormous change management challenge

Banks need a forward-looking and sustainable strategy. That is beyond question. At the latest since the massive “democratization” of the Internet at the end of the 1990s, our lives have been shaped by leaps in technology. In short, the world feels like it is turning faster than ever before. What does this mean for the banks of the 21st century? Anyone who does not understand this exponential dynamic of technical possibilities or does not take them sufficiently into account in his business model can quickly lose touch – with the customers of today and tomorrow. Open banking is both an opportunity and a technological challenge for the banking industry. The European Payment Service Directive 2 – or PSD2 for short – has inevitably made opening up to third parties the focus of the digital strategy.

At the technical level, this is primarily associated with the use of programming interfaces, so-called APIs, which enable both internal and external cost-effective and fast access to data, as well as functions of software applications. What provides the end customer with a cross-product customer experience, means for banks to strategically cooperate with external partners. For FinTechs, cooperation is also advantageous. It creates fast access to customers and their data, as well as to the necessary financial and structural prerequisites.

Anticipating these developments requires a good eye for tomorrow’s customers. After all, customer data is a success driver for future business models. A few years ago, FinTechs began to “poach” their digital offerings among the customer base of traditional institutes. All of this culminated in Robo-Advisors, standardized, computer-controlled asset managers with low fees. It was therefore time for the banks to set sail anew. The plan was to enter into symbioses with FinTechs or “buy” their products directly into their own portfolios. For many large banks, it has become good form to enter into cooperation with small, independent and innovative financial service providers. This is also clearly demonstrated by the current situation of FinTechs. Mergers and co-operation are nothing else than a proof for the fact that the search for sustainable business models is not easy with a fixed idea to solve, not even with the platform strategy. Nevertheless, neither the previous business models nor the product possibilities seem to be mature.

Don’t forget the human factor

The personal relationship, the touchpoint between customer and consultant in the real world, has been increasingly reduced by the acceptance of digital banking. Nevertheless, even if a digital experience is a good thing for a modern bank, consumers continue to appreciate human contact points – especially in economically or politically turbulent times.

The challenge lies in providing the right balance between the digital experience and the traditional, trust based, personal customer relationship.

Jochen Werne


This is precisely the added value that banks can really deliver in this environment today. And this without having to rely on the healing promises of platform banking. Be a guide in the digital jungle and protect customers from ill-considered gut decisions. In addition, it is important to include the customer’s background, apart from monetary issues, in the decision-making process. This usually requires a counterpart. Not a digital one, but a human one. A person of heart and soul who generates trust and can provide a place for personal encounter. Today, it is the customer alone who determines where this is located and what it should look like. The same goes for when this meeting takes place. The modern customer expects the best possible service regardless of space and time, not only in view of the phenomenon of digital gadgets.

At a time of fast pace and constant digital transformation, it is ultimately the Bank’s task to invoke traditional values, ensure humanity and meet the need to be an institution that the client trusts. Perhaps even beyond monetary concerns.

Jochen Werne