Der Bank Blog – 7x author … and more to come soon

Without a doubt it has always been a great pleasure being an author for Dr. Hansjörg Leichsenring‘s highly recognised „Der Bank Blog“. After having published 7 articles l‘m looking forward finishing the eigth publication – this time in the new role as Chief Visionary Officer of PROSEGUR Germany – country’s CIT and Cash Management market leader and liquidity management innovation driver.
More to find here https://www.der-bank-blog.de/author/werne/

Handelsblatt Blogbeitrag: EIN NEUES ZEITALTER DER AUFKLÄRUNG

Von der Antarktis zu Artifical Intelligence, eine von Menschen gemachte Reise zwischen Brillanz und Wahnsinn

Autor Jochen Werne – Ein Blogbeitrag für die Handelsblatt Jahrestagung Restrukturierung

Bei sorgfältiger Betrachtung unserer Vergangenheit stoßen wir auf eine faszinierend und teilweise schizophren anmutende Menschheitsgeschichte von partiellem Wahnsinn und absoluter Brillanz – nicht nur, wenn es um den Einsatz neuer Technologien geht. Werfen wir einen Blick in einige dieser Geschichten.

1961 HAVANNA, KUBA: Die Welt steht am Rande eines nuklearen Holocaust. Eine Realität entstanden durch die Auswirkungen des kalten Kriegs, politischer Doktrinen, harter Grenzen und nicht zuletzt technologischen Fortschritts. Nur Diplomatie und der reine Instinkt für das Wesen der menschlichen Existenz auf beiden Seiten verhinderten das Schlimmste.

Eine Geschichte, die die prekäre Lage der Welt zu jener Zeit besonders gut widerspiegelt findet sich in dem indirekten Angebot Fidel Castro an die Sowjetunion, „das Problem“ zu lösen und die kommunistische Revolution durch den Abschuss von Atomraketen von kubanischem Boden, zum Sieg zu tragen. Sein Kampfgefährte Che Guevara ging sogar noch einen Schritt weiter, indem er sagte: „Wir sagen, dass wir den Weg der Befreiung beschreiten müssen, auch wenn er Millionen von Atomkriegsopfern kosten kann. Im Kampf auf Leben und Tod zwischen zwei Systemen können wir an nichts anderes denken als an den endgültigen Sieg des Sozialismus oder seinen Untergang als Folge des nuklearen Sieges der imperialistischen Aggression.” 1962 antwortete der ehemalige Erste Sekretär der Kommunistischen Partei der Sowjetunion, Nikita Chruschtschow, in einem Brief an Fidel Castro, dass er mit der Idee nicht einverstanden sei, weil sie unweigerlich zu einem thermonuklearen Krieg führen würde und dass es doch noch eine Welt bräuchte, in die die Revolution getragen werden könnte.

1961 NEW YORK, USA: Im selben Jahr ratifizieren 12 Nationen einen Vertrag zur gemeinsamen Verwaltung eines ganzen Kontinents. Ein Kontinent, der größer ist als die Vereinigten Staaten. Ein Kontinent, der 90% der Süßwasserreserven der Welt beheimatet und für das Klima unseres Planeten von außerordentlicher Bedeutung ist: die Antarktis. Es ist das Jahr, in dem einer der ermutigendsten Verträge der Menschheit unterzeichnet wurde – der Antarktis-Vertrag.

OPEN-SOURCE-KONZEPT: Der Vertrag – beinhaltet mehrere Kapitel zur ausschliesslich friedlichen und wissenschaftlichen Nutzung der Antarktis. Damit einhergehend regelt der Vertrag auch die gemeinschaftliche Nutzung aller Forschungsergebnisse und Daten. Ein Konzept, das für die damalige Zeit revolutionär erschien und das für die Findung von Lösungen für die großen Herausforderungen unserer Zeit – wie Klimawandel oder die effektive Bekämpfung einer Pandemie – von entscheidender Bedeutung sind.

2020 PLANET ERDE. In der Geschichte haben wir oft die positiven wie auch die negativen Auswirkungen auf die Gesellschaft unterschätzt, die von revolutionären Technologien ausgehen. Doch kann Technologie selbst nicht mit den Begriffen gut oder schlecht beurteilt werden. Vielmehr muss beurteilt werden, wie die Gesellschaft diese nutzt. Heute stehen wir wieder am Rande einer solchen gesellschaftlichen Herausforderung.

Wir leben in einer global vernetzten Welt. Technologischer Fortschritt hat Daten zu einer der wichtigsten Ressourcen gemacht. Der Mitbegründer von Twitter, Evan Williams, erklärte in einem Interview der New York Times 2017 überraschenderweise das Folgende: „Ich dachte, wenn alle Menschen frei sprechen und Informationen und Ideen austauschen können, wird die Welt – automatisch – zu einem besserer Ort. Ich habe mich geirrt“.

Man könnte leicht den Eindruck gewinnen, dass dieses Phänomen neu ist, aber Niall Ferguson, Geschichtsprofessor und Senior Fellow des Hoover Institutes ist davon überzeugt, dass der heutige technologische Fortschritt und seine Auswirkungen auf die Gesellschaft mit der Erfindung des Buchdrucks durch Johannes Gutenberg im 15. Jhdt. vergleichbar sind. Die Druckerpresse hatte viele positive Auswirkungen auf den Fortschritt der Menschheit und katapultierte die Bibel 200 Jahre lang auf den ersten Platz der Buch-Bestsellerliste. Leider machte die gleiche Technik “Malleus Maleficarum”, auch bekannt als der „Hexenhammer“, für dieselbe Zeit zur Nummer 2 auf dieser Liste.  Das Buch war die Grundlage für die Hexenjagd und brachte so vielen Unschuldigen den Tod. Sicherlich würde man heute die Inhalte des Buches als „Fake News“ bezeichnen.

GEGENWART & DIE WELT VON MORGEN

Wir alle gestalten heute die Welt von morgen, und unser Streben hat bereits zu viel Gutem geführt. Technologie und menschliche Kreativität haben bspw. dazu beigetragen, die Armutsquote weltweit massiv zu senken. In den letzten 25 Jahren wurden hierbei mehr als eine Milliarde Menschen extremer Armut befreit.

Betrachten wir den Moment so kommt man nicht umhin der aktuellen COVID-19-Pandemie einige Zeilen zu widmen. Es ist eine globale Herausforderung und könnte gleichzeitig die nächste Geschichte des menschlicher Brillanz und Wahnsinns sein. Wir werden dank der KI-basierten Analyseelemente enorme Fortschritte in der medizinischen Forschung und bei den Maßnahmen zur Pandemiebekämpfung erleben. Wir werden aber auch Zeugen einer Rezession werden, die historisch gesehen immer ein Element für Populismus und Nationalismus war. All dies in einem Umfeld von Angst und geschlossenen Grenzen. In diesen Situationen, in denen sich viele von hilflos fühlen, ging Wandel immer von fortschrittlichen Denkern aus, die von ihren Ideen überzeugt waren, von Kant über Ghandi bis zu den Vordenkern der heutigen Zeit.

In unserer offenen Gesellschaft und mit Machine- und Deep Learning Technologien in unseren Händen haben wir die Möglichkeit die Welt zu einem besseren Ort zu machen. Wir können in unseren Berufen viel Neues bewegen, und wir können gegen polarisierende Bewegungen und Ungerechtigkeit in jeder Hinsicht aufstehen und uns Gehör verschaffen. Wir können unsere Kreativität und unseren Intellekt einsetzen, um „den Fortschritt des Denkens” zu verteidigen, der schon immer das Ziel hatte, den Menschen von seiner Angst zu befreien“, genau wie es eines der Ziele des Zeitalters der Aufklärung war.

Quellen:
https://www.plattform-lernende-systeme.de/home-en.html
http://www.niallferguson.com
http://antarcticblanc.com
https://www.ats.aq/index_e.html
https://www.nytimes.com/2017/05/20/technology/evan-williams-medium-twitter-internet.html
Fotoquelle: https://pixabay.com

Publication: The crisis, our freedom and our money

Unlimited availability of our money and its ability to be used as a medium of exchange create certainty and lead to personal freedom. But which payment method is proving to be the most robust in any crisis? A reflection on the value of cash in a free society.

By Jochen Werne, Management Board member, Chief Development & Chief Visionary Officer (CDO/CVO) of Prosegur Cash Services Germany GmbH

In times when our life is being affected significantly by the effects of the situations like the COVID-19 pandemic, we become more aware of the basic needs in our lives. However, the COVID-19 crisis, which hits us globally so hard that we are even prepared to give up some of our civil rights and liberties guaranteed by the constitution, also reveals what certainty means and gives us and what we rely on in order to overcome a crisis and regain our freedom.
We live in a world of exponential leaps in technology – and the technological progress has traditionally always resulted in a global improvement in living standards. The international community can be rightly proud of its achievement of reducing the percentage of people who have to live in absolute poverty from 35% to 8% in the last 30 years thanks to global trade. However, it is in times of crisis that we see just how sustainable the goals that have been achieved are. Here prudent and decisive action from political and business leaders is called for. Confidence gained in people and instruments is the greatest asset in times of uncertainty.

Cash: always available

The same applies for payments. While the independent good work over decades of many central banks such as the Deutsche Bundesbank, the European Central Bank and the US Federal Reserve is making itself noticeable in the crisis and the citizens rely on the stability of the euro and US dollar, cash is also showing itself to be an anchor of confidence in uncertain times. With growing concerns due to the coronavirus, in the USA for example the volume of physical cash in circulation has increased. In the week before 25 March this increased by 1.8% to 1.86 trillion dollars in absolute figures. This represents the biggest weekly increase since December 1999, when the fear of the so-called Millennium Bug was the reason for the rise. As we see today, the technological meltdown did not happen. However, 20 years later we are now more aware than ever of the vulnerability of technology and that in times of crisis the value of certainty is always the greatest asset. The increase in demand for cash, including in Germany, at the start of the corona crisis is probably attributable to this legitimate need of citizens for certainty and their great confidence in cash. According to the Bundesbank, the volume on Monday 16 March alone, the first day upon which schools and nurseries were closed, was 0.7 billion euros above the average.

Electronic payment methods, which are essential in so many areas such as online trading for example, repeatedly risk a loss of confidence due to technical failures. One of the most recent of these incidents occurred during of all times the Christmas shopping period on 23 December 2019, when EC card payments were no longer accepted at many terminals. It is a little like the situation described by the Roman poet Ovid: “People are slow to claim confidence in undertakings of magnitude.” Most certainly our savings – the fruit of our labour – are of this magnitude for us. It is for this reason that the availability of our money is so important. If this availability were restricted, we would start to feel that we might no longer be able to access our money, and a bank run would most likely be the result.
It is not without reason that the “supply of cash” is expressly defined as a “critical service” in Section 7 of the Regulation on the Identification of Critical Infrastructures (BSI-Kritisverordnung – BSI-KritisV) of the Federal Office for Information Security (BSI). That is to say a “service to supply the general public […], the loss or impairment of which would result in significant supply shortages or risks to public security.”

Certainty in uncertain times

In the COVID-19 crisis, anxiety about health and the economic consequences of any crisis dominate our daily life. While fear is clearly caused by an external threat, anxiety is indeterminate. As the Greek stoic philosopher Epictetus wrote in his Enchiridion of stoic morals: “People are not disturbed by things, but by the view they take of them.”
It was therefore also absolutely consistent that the World Health Organization (WHO), the European Central Bank, the Bundesbank and the Robert Koch Institute have been stressing repeatedly in the corona crisis that there is no documented case that would suggest there would be an increased virus risk due to the use of cash as opposed to card payment. They refer here to corresponding scientific studies and underline repeatedly that no information on such a risk has been documented.

Freedom established by the constitution

John Stuart Mill, one of the most successful liberal thinkers of the 19th century, defined freedom as the “first and strongest desire of human nature.” Accordingly, all governmental and social action must be directed towards granting the individual free development, while his freedom, as Mill formulates it in a principle known as the “principle of freedom,” may be limited under one condition: to protect himself or another person. Now, during a serious crisis, all citizens are forgoing some of their fundamental constitutional rights of freedom. This massive intervention is certainly consistent with Mills’ theory in this time of corona. In his novel The House of the Dead, Fyodor Mikhailovich Dostoevsky describes his own experiences of life in a Siberian prison camp and writes the subsequently oft-quoted sentence: “Money is coined liberty,” whereby he describes the vital relevance of a free exchange of goods in an environment where people are deprived of freedom – with cash in the form of coins.
Although not in the same way as Dostoevsky, we are also living in a time of extreme change: on a social, economic and political level. We are living in a time when, due to exponential technological developments, whole industries and business models are changing radically and countries are competing for supremacy in areas such as Artificial Intelligence (AI). It is a time in which transformation is the new norm and an agile corporate culture has to be the key to success. It is currently the case in many traditional industries that “anything that can be digitised, will be digitised.”
And inevitably this also raises the question of whether this is also the case for the first “instant payment” solution, one of the earliest and longest-lasting achievements of human civilisation – for our cash?
Our current free choice of payment method is certainly good, as long as we can choose freely as consumers the payment method appropriate for the respective situation. Discussions about the possible restriction of the freedom of choice of citizens regularly prompt intellectuals to issue warnings. For example, the poet Hans Magnus Enzensberger is of the opinion regarding the issue of “restriction”: “Those who abolish cash, abolish freedom.” This opinion is also shared by Carl-Ludwig Thiele, a former member of the Executive Board of the Deutsche Bundesbank: “Abolishing cash would hurt consumer sovereignty — the free choice of citizens about their payment instruments […] Government agencies do not have the right to tell citizens how they should pay.“

Technological vulnerability, fall-back option and data protection

Particularly in extreme scenarios such as disasters, failures of a digital infrastructure due to cyber attacks, natural events or simply due to technical failure, it is made clear that cash, by its nature, is currently the most robust payment method. The fact that the contactless payment limit has been increased without further ado, for example in supermarkets, at first sounds harmless. However, as a result, anyone can pay for higher-priced goods using a card, and it does not have to be their own card, without any further security checks such as entering a PIN. Everyone has to examine and question critically for themselves the possible consequences of such a payment method.
Also not to be disregarded is the issue of data protection. More cashless payments also mean more personal information disclosed by everyone. Data which numerous companies use for commercial purposes. At the latest since the introduction of the EU General Data Protection Regulation (EU GDPR), the sensitivity of the population of Europe with regard to data protection and privacy has been rising gradually.
Klaus Müller, Germany’s top consumer protector and Executive Director of the Federation of German Consumer Organisations (vzbv), describes cash as “data protection in practice”. Anyone who pays with cash does not leave any traces to create a consumer profile, purchasing and payment behaviour cannot be manipulated. Cash also helps to protect financial privacy. This was emphasised by Udo Di Fabio, who was a judge of the Federal Constitutional Court for twelve years, at the Cash Symposium 2018 hosted by Deutsche Bundesbank. He explained that every citizen can dispose freely of their money. In his view this freedom would be restricted if financial management were completely digitised.

Smart cash management alleviates the workload of banks

Crises such as the current corona pandemic always bring to light new approaches and act as accelerators of transformation processes that have already been set in motion. With regard to cash-related industries, the banking world has already been in a transformation process for some time. A company such as Prosegur, which, with over 4,000 employees and 31 branches, is a market leader in Germany in the transportation of cash and valuables, is increasingly becoming a full payment-platform provider. Several banks have already taken the path of fully outsourcing their cash management for synergy and cost-saving reasons. Here, cash processes are becoming not only much leaner, but also more cost-effective. This is the case not only for banks, but also for retail customers. With smart machines installed by Prosegur at its customers, cash can be disposed of directly and credited to the customer account on the same day. The smart infrastructure, including dynamic monitoring and forecasting, optimises the logistics and reduces costs in cash logistics. This is the next step towards an efficient, digital and integrated cash management.

Coined Liberty 2.0 and the justification for and rightfulness of cash

In view of the technological progress and the associated social changes, it can be seen that key values from the human perspective are still valid. Based on an intellectual, serious discussion, the relevance to today of the theories of for example Dostoevsky with his experiences in an unfree society is clear: The discussion about the civil rights and liberties of citizens is always very closely related to their ability to use cash freely, to their freedom of choice of payment method and ultimately to the rightfulness of their actions with regards also to effiency and impact.
Our open and liberal society is characterised by the fact that we are discussing and most certainly will continue to discuss “Coined Liberty 2.0” at this level.


Prosegur Cash Services Germany GmbH, Kokkolastraße 5, 40882 Ratingen
Telephone: +49 2102 / 1248‐0, E‐mail: redaktion@prosegur.com, www.prosegur.de

6. Buchveröffentlichung. BARGELD, BARGELDVERSORGUNG & BLOCKCHAIN in „Finanzdienstleister der nächsten Generation“

Es war ein großes Privileg zum sechsten Mal als Co-Autor an einem anerkannten und angesehenen Fachbuch mitwirken zu können.

Finanzdienstleister der nächsten Generation

Das Buch stellt den digitalen Transformationsprozess in der Finanzbranche vor und beschreibt verschiedene digitale Dienstleistungen und Business Cases. Etablierte Anbieter erörtern ihre digitale Strategie, arrivierte Fintechs schildern ihre Geschäftsmodelle und neue Start-ups präsentieren ihre innovativen Produkte und Dienstleistungen. Das Buch gibt somit einen profunden Überblick über den Status quo sowie über den weiteren Fortschritt der Digitalisierung in der Finanzindustrie.

Die Autoren stammen aus der Finanzdienstleistungsbranche, von Fintechs, aus Beratungsunternehmen und der Wissenschaft. Sie geben dem Buch eine hohe Aktualität und Praxisrelevanz. Das Buch richtet sich an diejenigen in der Branche, die sich mit der digitalen Strategie- und Produktentwicklung befassen und die die digitale Transformation der Finanzindustrie maßgeblich vorantreiben.

BUY THE BOOK HERE https://www.weltbild.de/artikel/ebook/finanzdienstleister-der-naechsten-generation_27271168-1?rd=1

Bargeld, Bargeldversorgung & Blockchain

von Jochen Werne, Chief Development & Chief Visionary Officer Prosegur Germany

Ausschnitt Einleitung
Bibliographische Angaben
  • 2020, 1. Auflage, 480 Seiten, Deutsch
  • Verlag: Frankfurt School Verlag
  • ISBN-10: 3956471784
  • ISBN-13: 9783956471780
  • Erscheinungsdatum: 13.03.2020

New Springer book co-authorship: “Artificial Intelligence meets Homo Sapiens“ in CRM GOES DIGITAL

It has been a privilege contributing as co-author for the fifth time to an inspiring book project. “CRM goes digital“ has been initiated by Dr. Martin Stadelmann, Mario Pufahl and David Lauch and is part of the Springer Gabler Edition Sales Excellence book series (ESE)

Artificial Intelligence meets Homo Sapiens – Possible applications and limits of artificial intelligence

Author: Jochen Werne

Werne J. (2020) Artificial Intelligence meets Homo Sapiens – Einsatzmöglichkeiten und Grenzen Künstlicher Intelligenz. In: Stadelmann M., Pufahl M., Laux D. (eds) CRM goes digital. Edition Sales Excellence. Springer Gabler, Wiesbaden

Abstract

A special encounter. Algorithms developed by humans meet everything that man and nature embody – from industrial processes to our very own behaviour. A race between countries and companies has begun to decide the enormous potential of AI and its impact on our consumer behavior, as well as on our society. However, despite all the euphoria, it is important to understand the topic, its possible applications and also its limitations well, so as not to succumb to the danger of losing oneself in technology-believing magic.

About the book: CRM goes digital

Consistent customer orientation and digital transformation lead to completely new approaches in management: the focus is on omnichannel or mobile CRM concepts, big-data and social media instruments, and automation. But what does this mean in concrete terms for marketing, sales and service? What effects does digitalization have on product and service optimization or on sales management and customer loyalty? How can methodical customer orientation contribute to an improvement in sales performance? Answers to these and other questions are provided by the contributions from science and practice in this book. The authors illuminate the requirements and possible solutions of CRM systems along the concept of the customer journey using selected industry examples. They provide concrete recommendations for action and offer managers and users from customer-oriented business areas valuable orientation aids for the implementation of digital customer management.

From the content
CRM: strategies, organisation, controlling and employees
Concepts in digitisation
Best Practices in CRM: Case studies of customer-centric companies
Topics of CRM research

Publication: The nature of society: Are certain cultures less predisposed to cyberthreats than others?

An examination using the example of Germany

Author: Jochen Werne

Published: Werne, Jochen (2019, December 1). The nature of society: Are certain cultures less predisposed to cyberthreats than others? An examination using the example of Germany. In the Cyber Security: A Peer-Reviewed Journal, Volume 3, Issue 2.

ABSTRACT

Successful ransomware attacks and thefts of data and passwords have unequivocally demonstrated that technical defensive measures are to be considered as merely basic moves in the protection against cyberattacks, and that security concepts, if to be effective, must take ever greater account of the human factor. Several examples prove that attack vectors which belong to the area of ‘social engineering’ are menacingly successful. Employees of enterprises, especially SMEs, frequently underestimate their importance when assessing security risks and the defence against them. As a consequence of these findings, a company-wide risk management should respect cultural and psychological peculiarities. Another promising approach are AI-based concepts, both as a technical defence against cyberthreats and in respect of processes specific to the company, as well as culture-specific characteristics of its employees. Both approaches are based on understanding human behaviour in its sociocultural context. Within the scope of this paper, this cultural aspect of cyber security is examined with regard to whether certain cultures may be less predisposed to cyberthreats than others. This is analysed using the example of Germany and also considers the question whether more or less authoritarian company cultures play a role in this context. How can phenomena such as German angst and similar cultural peculiarities be adequately taken into account? The remarks are mainly targeted at an audience which is concerned with organisational and technical countermeasures again cyberthreats. They focus on the importance of incorporating findings from psychology and social sciences when designing and realising such measures.

Author’s Biography

Jochen Werne is the Chief Development and Chief Visionary Officer (CDO/CVO) and executive committee member of PROSEGUR Cash Services Germany Ltd. Prior to that he was director and authorised officer of the Bankhaus August Lenz & Co. AG. Jochen is also member of the Federal Ministry of Education and Research Initiative ‘Learning Systems’ — a platform for artificial intelligence, member of the expert board of Management Circle, as well as a member of one of the most important think tanks worldwide: Chatham House, the Royal Institute of International Affairs. Jochen is a keynote speaker at various banking, innovation and executive conferences as well as an author and co-author of several textbooks and professional articles.

ABOUT Cyber Security: A Peer-Reviewed Journal

Cyber Security is the major peer-reviewed journal publishing in-depth articles and case studies written by and for cyber security professionals.  It showcases the latest thinking and best practices in cyber security, cyber resilience, cyber crime and cyber warfare, drawing on practical experience in national critical infrastructure, government, corporate, finance, military and not-for-profit sectors.

Each quarterly 100-page issue analyses significant current and emerging cyber security threats and the latest strategies, techniques and technologies available to detect, manage and react to them, helping to uncover potential weaknesses in your current systems which could be open to attack. Its detailed articles and case studies – all of which are peer-reviewed by an Editorial Board of leading cyber security experts – provide in-depth, actionable advice and ‘lessons learned’ from fellow professionals, showing how cyber security programmes have been specified, designed, implemented, tested and updated in their organisations, as well as how data breaches and exercises have been managed in practice.

Cyber Security does not publish advertorial or advertising but rather in-depth articles on key topics including:

  • Cyber security risk assessments, platforms and frameworks
  • Building cyber response programmes
  • Protective measures
  • Threat surface analysis and detection
  • Incident response and mitigation
  • Training ‘red’ teams
  • Crisis and reputation management
  • Recovering from a data breach
  • Employee and customer awareness, education and training
  • Workforce analysis and programmes
  • Reporting to senior executives and getting sufficient funding
  • Scenario planning, penetration testing and cyber security exercises
  • Reducing insurance premiums
  • Cyber security in the supply chain
  • Insider threats
  • Cloud security risk
  • Cyber warfare, cyber terrorism and state-sponsored attacks
  • Safe disposal of sensitive data
  • Cyber security investigations and digital/analogue forensics
  • Hackers’ techniques and motivations
  • Security architectures and network assurance
  • Internet fraud techniques
  • Encryption, cryptology and data protection 
  • User behaviour analytics

Virtual MeetUp: DOES MARKETING MAKE SENSE DURING THE CORONA CRISIS?

Thank you very much Stefanie Milcke for the friendly invitation to this inspiring marketing meetup in the age of Corona!

It’s all about when and in what form marketing makes sense in such extraordinary times, and possibly even makes companies emerge stronger from the crisis. Certainly, as in any crisis, transparent communication to the outside world, but above all internally, is the ultimate discipline.

Message from the organizer

Virtual Meetup: Macht Marketing während der Corona Krise Sinn?

Wednesday, Apr 15, 2020, 5:00 PM

Online event
,

8 Mitglieder Attending

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt. Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt S…

Check out this Meetup →

Hiermit lade ich euch alle ganz herzlich zu meinem (ersten) virtuellen Meetup in meiner neuen Gruppe Munich Marketing Roundtable ein. Das Thema: Macht Marketing während der Corona Krise Sinn?

Details

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt.

Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt Sinn?” Dafür habe ich ein Experten Round Table organisiert und lade euch hiermit gerne als Zuhörer und “Mit-Diskutierer” ein.

Jeder meiner Experten wird zu Beginn kurz (10 Minuten) seine Erfahrungen insbesondere kommunikativer Natur mit der Krise schildern und dann für die offene Q&A mit euch zur Verfügung stehen.

Dafür habe ich mir ein paar tolle Experten eingeladen:

  • Slavisa Gasic (mein Co-Host, Founder ServicePro, Marketing Allrounder, Experte für Leadgenerierung und CRM)
  • Jochen Werne (CDO Prosegur Germany, Digitalisierungsexperte, ehemals CDO, COO, CMO in Banken)
  • Susanne Schmitz (Founder Agentur wildefreunde, Marketing Allrounder, Experte für Brands)
  • Martin Endara Estrella (Coach, Berater und Trainer, Experte für Social Media und Storytelling)
  • Joey Grit Winkler (Moderatorin Welt der Wunder, Fintech Konferenz Host, Expertin für Bewegtbild Content)

Ich freue mich auf euch!

SZ-Interview: Digitalisierung & New Work – Braucht es noch Finanzberater?

Es war ein Vergnügen im SZ-Interview über das Thema Digitalisierung, New Work und die Veränderungen im Berufsbild des Finanzberaters zu diskutieren.

EinEn Monat nach Erscheinen des Artikels von SZ-Autor Marcel Grzanna und inmitten der Corona-Krise ist das Thema New Work aktueller denn je.

Der vollständige Artikel findet sich hier https://www.sueddeutsche.de/karriere/finanzen-banken-vermoegen-berater-digitalisierung-1.4830194

Handelsblatt Webinar – Managing Corona

Handelsblatt Managing Corona Webinar
YOU CAN‘T GO AGAINST THE SEA
mit Jochen Werne

Fr. 3 April – 16.30

Register for free at https://veranstaltungen.handelsblatt.com/managing-corona/content-piece/you-cant-go-against-the-sea/

Heading to the sea –
Planung trifft Realität
What to do when the storm hit you –
Vom Lock-down zum Lock-On
Finding new routes
Die neue Realität in einer Welt beschleunigter Transformation

Save the date: Keynote WIRTSCHAFTSWOCHE CFO Digital Suite

It is a great pleasure giving a keynote at the WIWO Digital Suite 2020 and to discuss the topic „Back to the roots. How technological progress and artificial intelligence is influencing international affairs and business today.“ with Germany‘s leading CFO‘s.

ABOUT THE KEYNOTE

Jochen Werne

The length of stay of market-leading companies in the DAX, NASDAQ and other leading indices is decreasing rapidly. The planning cycles in companies and for CFOs are becoming shorter and shorter and the planning uncertainty with regard to the effects of international tensions on exports is increasing. The keynote will provide information on the relationship between the phenomenon of exponential technology leaps and the resulting innovations in the field of artificial intelligence and its impact on the geopolitical situation and international cooperation in general, and customer behavior and communication in particular.

ABOUT THE WIWO CFO-DIGITAL SUMMIT

A successful digitization strategy can only be implemented with and by the CFO. CFOs are drivers of change in the company and at the same time have to change themselves and the finance function.
This is a balancing act in which the prioritization of digitization projects in particular becomes a challenge in day-to-day business and again increasing cost pressure.
With the CFO Digital Suite, WirtschaftsWoche offers a creative space for your own assessment and inspiration.
Where do other CFOs stand with their digitization roadmap? The data driven company – process mining in practical test Restructuring and cost management vs. future projects – mastering the balancing act
Upskilling – wish or reality?