Virtual MeetUp: DOES MARKETING MAKE SENSE DURING THE CORONA CRISIS?

Thank you very much Stefanie Milcke for the friendly invitation to this inspiring marketing meetup in the age of Corona!

It’s all about when and in what form marketing makes sense in such extraordinary times, and possibly even makes companies emerge stronger from the crisis. Certainly, as in any crisis, transparent communication to the outside world, but above all internally, is the ultimate discipline.

Message from the organizer

Virtual Meetup: Macht Marketing während der Corona Krise Sinn?

Wednesday, Apr 15, 2020, 5:00 PM

Online event
,

8 Mitglieder Attending

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt. Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt S…

Check out this Meetup →

Hiermit lade ich euch alle ganz herzlich zu meinem (ersten) virtuellen Meetup in meiner neuen Gruppe Munich Marketing Roundtable ein. Das Thema: Macht Marketing während der Corona Krise Sinn?

Details

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt.

Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt Sinn?” Dafür habe ich ein Experten Round Table organisiert und lade euch hiermit gerne als Zuhörer und “Mit-Diskutierer” ein.

Jeder meiner Experten wird zu Beginn kurz (10 Minuten) seine Erfahrungen insbesondere kommunikativer Natur mit der Krise schildern und dann für die offene Q&A mit euch zur Verfügung stehen.

Dafür habe ich mir ein paar tolle Experten eingeladen:

  • Slavisa Gasic (mein Co-Host, Founder ServicePro, Marketing Allrounder, Experte für Leadgenerierung und CRM)
  • Jochen Werne (CDO Prosegur Germany, Digitalisierungsexperte, ehemals CDO, COO, CMO in Banken)
  • Susanne Schmitz (Founder Agentur wildefreunde, Marketing Allrounder, Experte für Brands)
  • Martin Endara Estrella (Coach, Berater und Trainer, Experte für Social Media und Storytelling)
  • Joey Grit Winkler (Moderatorin Welt der Wunder, Fintech Konferenz Host, Expertin für Bewegtbild Content)

Ich freue mich auf euch!

Handelsblatt Guest Column: Europe is more.

Preparing for the second half of digitisation.

A plea from Johannes Winter & Jochen Werne

1st published in the German newspaper Handelsblatt on January 8, 2020 – translated by DeepL.com. Photos: Pixabay

Looking at the world sometimes gives the impression that things seem to be much better outside Europe. Examples? The world’s largest airport, Beijing-Daxing, goes into operation after four years of construction, while at BER, construction continues after 13 years. The coffee house chain Luckin Coffee, valued at $4.5 billion, will replace Starbucks as No. 1 in the Chinese market by the end of the year, two years after its foundation. Digital platform companies such as Apple, Amazon, Alphabet, Tencent & Co. have left the traditional commodity and industrial groups behind in terms of value.

What made these American and Asian companies so big? Absolute willingness to implement at high speed, massive state and private investments, sometimes industrial policy intervention, huge, scalable domestic markets and a just-do-it mentality favour economic and technological development alongside a number of other factors.

Is Europe, on the other hand, in a downward spiral? Is the continent now losing the much-discussed second half of digitisation, which is mainly about the digitisation of industry, now that the B2C race seems to be lost?

The recent history can also be told in a different way. The financial crisis of 2008/2009 has shown how valuable Europe’s and especially Germany’s strong industrial core is. A highly specialised, excellent SME sector and the leading groups from mechanical, plant and vehicle engineering to the pharmaceutical and chemical industries are anchors of stability. With Industry 4.0, the vision for the future of value creation comes from Germany, and there is a worldwide competition for its widespread introduction.

The strength lies in product innovation, especially in complex products such as machine tools, medical devices, vehicles or building services engineering. Germany also has world market leaders in engineering and in production and automation technology. Despite all the negative predictions, Germany has further expanded its strength in networked physical platforms with the integration of IoT, data and services in industrial environments and has secured a very good starting position. The German research landscape also holds an internationally good position in areas critical to success such as semantic technologies, machine learning and the digital modelling of products and users. And let’s not forget that the companies in the country have produced outstanding software products for the fast, reliable and scalable processing of big data and the integration of business processes.

While Germany wants to consolidate its pioneering position as the world’s supplier, the USA is relying on its expertise as a global networker and China is relying on short decision-making paths, capital intensity and a large domestic market in which it can scale quickly. In this situation, it is important that we concentrate on our strengths and resolutely tackle the digitization of industry and SMEs. However, this requires a much faster entry into the emerging B2B platform markets.

In Europe, we stand for a liberal value system, both economically and politically, which, as in the past, has proven to be the decisive differentiating factor in the medium and long term. The debate on the use of data is conducted in Europe in good tradition at an extremely high level and this in the good understanding that digitisation is not coming over us, but is made by people and is intended to serve them.

It is therefore the right moment to take a decisive step towards the future and to open up Europe’s path. To do this, we need a large, homogeneous domestic market that will make us almost competitive with the USA and China. We also need substantial investment in digital infrastructure and cybersecurity, as well as training and further education. Both competitive regions currently have the power to set standards in digitization as well. The goal of the European Union to create a single digital internal market is laudable, but final implementation is still pending. This implementation, however, is the important and very concrete next step in order to be able to achieve the competition-relevant scaling effects and to be able to play a competitive role in data-based business model innovations.

The second half is running and nothing is lost.

About the authors

Jochen Werne (48) is a member of the Executive Board and Chief Development Officer of Prosegur Cash Services GmbH, as well as a member of the Artificial Intelligence Learning Systems Platform and the Royal Institute of International Affairs, Chatham House.
LinkedIn: https://www.linkedin.com/in/jochen-werne-2292507a/
Twitter: @WerneJochen
E-mail: jw@JochenWerne.com

Dr. Johannes Winter (42) heads the office of the Learning Systems Platform and the technology department at the German Academy of Science and Engineering (acatech).
LinkedIn: https://www.linkedin.com/in/johannes-winter-13048629/
Twitter: @jw4null
e-mail: winter@acatech.de

„All things are ready, if our minds be so.“ Shakespeare and the 3rd ICT International Payment Summit

It was greatly stimulating discussing innovation and the impacts of modern technology on our business and society with international experts from South America, Europe and Asia at the 3rd Annual International Payment Summit, organised by ICT. All in the context of Coined Liberty 2.0

Find highlights here

Natalie Turner & Jochen Werne discussing business transformation at the TechWeek Frankfurt

Natalie Turner, Host of disruptive LIVE and Jochen Werne, CDO/CVO of Prosegur Cash Services, Germany in a lively discussion about the different aspects of change in companies and society. The interview touches aspects of fear and consciousness by giving examples reaching from Shakespeare to the Age of Enlightenment and our modern times of exponential technologies and artificial intelligence.

Find the full interview on DisruptiveLIVE, HERE

Identity Recovery Services – The smart idea in Cyber Security and Access Management

WHAT HAS IAM & CYBERSECURITY TO DO WITH A FAMOUS CAR CRASH OF A SOVIET LEADER ‪?

It was a perfect Friday morning over the clouds on the way to give a speech at the famous Steigenberger Hotels and Resorts Grand Hotel Petersberg. In 1973 the Soviet head of state and party stayed for a few days in the luxury hotel and the visit became legendary because Brezhnev had an accident with his guest gift, a sports car, on the curving driveway.

What could be a better place to discuss safety and security with thought leaders in a speech about “#AI and it’s impact on #IAM & #Cybersecurity” at the Executive-Insights IAM Exchange Conference

‬Identity Recovery Services – The smart idea in Cyber Security and Access Management: More to come on this topic soon

Find more details on the conference at www.iam-exchange.com

Keynote: ARE CERTAIN CULTURES MORE PREDISPOSED TO CYBER-THREATS?

Great discussions on the suspicious nature of society with data experts at the BankenForen Conference IT- & Cybersecurity in the financial industry

Details HERE

Author Juliane Waack writes about J. Werne’s keynote on societal & business transformation

What’s next? Expedition into the digital spheres

25. JULY 2019 BY JULIANE WAACK – KEYNOTE BY Jochen Werne

Digital Expert Author Juliane Waack

For the opening keynote of our ec4u virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.

Jochen Werne

„Companies and people need to participate actively in the transformation. We need to move. It’s impossible to be a passive participant in the transformation.“

J. Werne

READ THE FULL ARTICLE HERE