New Springer book co-authorship: “Artificial Intelligence meets Homo Sapiens“ in CRM GOES DIGITAL

It has been a privilege contributing as co-author for the fifth time to an inspiring book project. “CRM goes digital“ has been initiated by Dr. Martin Stadelmann, Mario Pufahl and David Lauch and is part of the Springer Gabler Edition Sales Excellence book series (ESE)

Artificial Intelligence meets Homo Sapiens – Possible applications and limits of artificial intelligence

Author: Jochen Werne

Werne J. (2020) Artificial Intelligence meets Homo Sapiens – Einsatzmöglichkeiten und Grenzen Künstlicher Intelligenz. In: Stadelmann M., Pufahl M., Laux D. (eds) CRM goes digital. Edition Sales Excellence. Springer Gabler, Wiesbaden

Abstract

A special encounter. Algorithms developed by humans meet everything that man and nature embody – from industrial processes to our very own behaviour. A race between countries and companies has begun to decide the enormous potential of AI and its impact on our consumer behavior, as well as on our society. However, despite all the euphoria, it is important to understand the topic, its possible applications and also its limitations well, so as not to succumb to the danger of losing oneself in technology-believing magic.

About the book: CRM goes digital

Consistent customer orientation and digital transformation lead to completely new approaches in management: the focus is on omnichannel or mobile CRM concepts, big-data and social media instruments, and automation. But what does this mean in concrete terms for marketing, sales and service? What effects does digitalization have on product and service optimization or on sales management and customer loyalty? How can methodical customer orientation contribute to an improvement in sales performance? Answers to these and other questions are provided by the contributions from science and practice in this book. The authors illuminate the requirements and possible solutions of CRM systems along the concept of the customer journey using selected industry examples. They provide concrete recommendations for action and offer managers and users from customer-oriented business areas valuable orientation aids for the implementation of digital customer management.

From the content
CRM: strategies, organisation, controlling and employees
Concepts in digitisation
Best Practices in CRM: Case studies of customer-centric companies
Topics of CRM research

Virtual MeetUp: DOES MARKETING MAKE SENSE DURING THE CORONA CRISIS?

Thank you very much Stefanie Milcke for the friendly invitation to this inspiring marketing meetup in the age of Corona!

It’s all about when and in what form marketing makes sense in such extraordinary times, and possibly even makes companies emerge stronger from the crisis. Certainly, as in any crisis, transparent communication to the outside world, but above all internally, is the ultimate discipline.

Message from the organizer

Virtual Meetup: Macht Marketing während der Corona Krise Sinn?

Wednesday, Apr 15, 2020, 5:00 PM

Online event
,

8 Mitglieder Attending

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt. Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt S…

Check out this Meetup →

Hiermit lade ich euch alle ganz herzlich zu meinem (ersten) virtuellen Meetup in meiner neuen Gruppe Munich Marketing Roundtable ein. Das Thema: Macht Marketing während der Corona Krise Sinn?

Details

Die Corona Krise trifft uns alle unvorbereitet. Gerade im Marketing herrscht derzeit viel Ahnungslosigkeit, wie mit der Situation umzugehen ist, weshalb die meisten Unternehmen unisono “wir sind da” kommunizieren und kaum einer Indiviualität zeigt.

Deshalb widme ich dieses virtuelles Meetup dem Thema “Macht Marketing in der Corona Krise überhaupt Sinn?” Dafür habe ich ein Experten Round Table organisiert und lade euch hiermit gerne als Zuhörer und “Mit-Diskutierer” ein.

Jeder meiner Experten wird zu Beginn kurz (10 Minuten) seine Erfahrungen insbesondere kommunikativer Natur mit der Krise schildern und dann für die offene Q&A mit euch zur Verfügung stehen.

Dafür habe ich mir ein paar tolle Experten eingeladen:

  • Slavisa Gasic (mein Co-Host, Founder ServicePro, Marketing Allrounder, Experte für Leadgenerierung und CRM)
  • Jochen Werne (CDO Prosegur Germany, Digitalisierungsexperte, ehemals CDO, COO, CMO in Banken)
  • Susanne Schmitz (Founder Agentur wildefreunde, Marketing Allrounder, Experte für Brands)
  • Martin Endara Estrella (Coach, Berater und Trainer, Experte für Social Media und Storytelling)
  • Joey Grit Winkler (Moderatorin Welt der Wunder, Fintech Konferenz Host, Expertin für Bewegtbild Content)

Ich freue mich auf euch!

Handelsblatt Guest Column: Europe is more.

Preparing for the second half of digitisation.

A plea from Johannes Winter & Jochen Werne

1st published in the German newspaper Handelsblatt on January 8, 2020 – translated by DeepL.com. Photos: Pixabay

Looking at the world sometimes gives the impression that things seem to be much better outside Europe. Examples? The world’s largest airport, Beijing-Daxing, goes into operation after four years of construction, while at BER, construction continues after 13 years. The coffee house chain Luckin Coffee, valued at $4.5 billion, will replace Starbucks as No. 1 in the Chinese market by the end of the year, two years after its foundation. Digital platform companies such as Apple, Amazon, Alphabet, Tencent & Co. have left the traditional commodity and industrial groups behind in terms of value.

What made these American and Asian companies so big? Absolute willingness to implement at high speed, massive state and private investments, sometimes industrial policy intervention, huge, scalable domestic markets and a just-do-it mentality favour economic and technological development alongside a number of other factors.

Is Europe, on the other hand, in a downward spiral? Is the continent now losing the much-discussed second half of digitisation, which is mainly about the digitisation of industry, now that the B2C race seems to be lost?

The recent history can also be told in a different way. The financial crisis of 2008/2009 has shown how valuable Europe’s and especially Germany’s strong industrial core is. A highly specialised, excellent SME sector and the leading groups from mechanical, plant and vehicle engineering to the pharmaceutical and chemical industries are anchors of stability. With Industry 4.0, the vision for the future of value creation comes from Germany, and there is a worldwide competition for its widespread introduction.

The strength lies in product innovation, especially in complex products such as machine tools, medical devices, vehicles or building services engineering. Germany also has world market leaders in engineering and in production and automation technology. Despite all the negative predictions, Germany has further expanded its strength in networked physical platforms with the integration of IoT, data and services in industrial environments and has secured a very good starting position. The German research landscape also holds an internationally good position in areas critical to success such as semantic technologies, machine learning and the digital modelling of products and users. And let’s not forget that the companies in the country have produced outstanding software products for the fast, reliable and scalable processing of big data and the integration of business processes.

While Germany wants to consolidate its pioneering position as the world’s supplier, the USA is relying on its expertise as a global networker and China is relying on short decision-making paths, capital intensity and a large domestic market in which it can scale quickly. In this situation, it is important that we concentrate on our strengths and resolutely tackle the digitization of industry and SMEs. However, this requires a much faster entry into the emerging B2B platform markets.

In Europe, we stand for a liberal value system, both economically and politically, which, as in the past, has proven to be the decisive differentiating factor in the medium and long term. The debate on the use of data is conducted in Europe in good tradition at an extremely high level and this in the good understanding that digitisation is not coming over us, but is made by people and is intended to serve them.

It is therefore the right moment to take a decisive step towards the future and to open up Europe’s path. To do this, we need a large, homogeneous domestic market that will make us almost competitive with the USA and China. We also need substantial investment in digital infrastructure and cybersecurity, as well as training and further education. Both competitive regions currently have the power to set standards in digitization as well. The goal of the European Union to create a single digital internal market is laudable, but final implementation is still pending. This implementation, however, is the important and very concrete next step in order to be able to achieve the competition-relevant scaling effects and to be able to play a competitive role in data-based business model innovations.

The second half is running and nothing is lost.

About the authors

Jochen Werne (48) is a member of the Executive Board and Chief Development Officer of Prosegur Cash Services GmbH, as well as a member of the Artificial Intelligence Learning Systems Platform and the Royal Institute of International Affairs, Chatham House.
LinkedIn: https://www.linkedin.com/in/jochen-werne-2292507a/
Twitter: @WerneJochen
E-mail: jw@JochenWerne.com

Dr. Johannes Winter (42) heads the office of the Learning Systems Platform and the technology department at the German Academy of Science and Engineering (acatech).
LinkedIn: https://www.linkedin.com/in/johannes-winter-13048629/
Twitter: @jw4null
e-mail: winter@acatech.de

Digital Summit 2019

It’s a great pleasure supporting on October 28, this year’s DIGITAL SUMMIT together with other experts from the “Platform Learning Systems, the Platform for Artificial Intelligence” #DigitalGipfel19 #platformeconomy

The Digital Summit (previously the National IT Summit) and the work that takes place between the summit meetings form the central platform for cooperation between government, business, academia and society as we shape the digital transformation. We can make best use of the opportunities of digitisation for business and society if all the stakeholders work together on this.

The National IT Summit was renamed the Digital Summit in 2017. This was to take account of the fact that digitalisation comprises not only telecommunications technology, but the process of digital change in its entirety – from the cultural and creative industries to Industrie 4.0.

The Digital Summit aims to help Germany to take advantage of the great opportunities offered by artificial intelligence whilst correctly assessing the risks and helping to ensure that human beings stay at the heart of a technically and legally secure and ethically responsible use of AI

The Digital Summit looks at the key fields of action within the digital transformation across ten topic-based platforms. The platforms and their focus groups are made up of representatives from business, academia and society who, between summit meetings, work together to develop projects, events and initiatives designed to drive digitalisation in business and society forward. The Summit will serve to present the results of the work that has been done in the past, to highlight new trends and discuss digital challenges and policy approaches.

Looking forward moderating the Panel Discussion on “Digital Platforms for new AI-based Services”

A Banker with an (AI-)Mission / Part 2: “The New Now – Everybody Can Make a Difference”

Also in the second part of our interview we do not go directly into the technical aspects of the introduction of artificial intelligence.

Based on the question “How do you get all this under one roof?” we get a look at Jochen’s personal insights and points of view and at how each individual can counter the increasing autonomisation and the change of the working world and society through algorithms with a corresponding attitude.

Jochen Werne is full-time Director & Authorized Officer for Bankhaus August Lenz & Co. AG of the Mediolanum Banking Group and is responsible for Business Development, Marketing, Product Management, Treasury & B2B Payment Services. In addition, he is involved in the development of non-profit organizations and a member of the Learning Systems Platform of the Federal Ministry of Education and Research.

The initiative www.wegofive.net addresses the question of how a unit of man and machine can be created in the working world of tomorrow and how algorithms can be seamlessly integrated into the organization in order to supplement the capabilities of employees.

As an independent interim manager, profile and team coach, Sascha Adam supports people, decision-makers and companies in actively shaping digital change.

More at www.wegofive.net/mission/about or www.sascha-adam.net.

Many thanks to the coast by east Hamburg in the Hafencity Hamburg for the permission to film here. A very recommendable location with obliging service, extraordinary menu and good drinks. Apropos, the background noises also give you the feeling of sitting directly with us 😉

Ein Banker mit einer (KI-)Mission / Teil 2: “Das neue Jetzt – Jeder kann etwas bewegen”

Auch in dem zweiten Teil unseres Interviews gehen wir nicht direkt auf die technischen Aspekte der Einführung von künstlicher Intelligenz ein. Ausgehend von der Frage “Wie bekommst Du das alles unter einen Hut?” bekommen wir einen Blick auf die persönlichen Erkenntnisse und Sichtweisen von Jochen und darauf wie jeder Einzelne mit einer entsprechenden Haltung der zunehmenden Autonomisierung und dem Wandel der Arbeitswelt und der Gesellschaft durch Algorithmen begegnen kann.

Jochen Werne ist hauptberuflich Director & Authorized Officer für das Bankhaus August Lenz & Co. AG der Mediolanum Banking Group und verantwortet dort die Bereiche Business Development, Marketing, Product Management, Treasury & B2B Payment Services. Darüberhinaus ist er am Aufbau gemeinnütziger Organisationen beteiligt und Mitglied der Plattform Lernende Systeme des Bundesministerium für Bildung und Forschung. Die Initiative www.wegofive.net geht der Frage nach wie in der Arbeitswelt von morgen eine Einheit aus Mensch & Maschine geschaffen werden kann und sich Algorithmen nahtlos in die Organisation integrieren, um die Fähigkeiten der Mitarbeiter zu ergänzen.

Sascha Adam unterstützt als selbstständiger Interimsmanager, Profile- und Team-Coach Menschen, Entscheider und Unternehmen dabei den digitalen Wandel aktiv zu gestalten.

Mehr unter www.wegofive.net/mission/about oder www.sascha-adam.net

Ganz herzlichen Dank an das coast by east Hamburg in der Hafencity Hamburg für die Genehmigung hier filmen zu dürfen. Eine sehr zu empfehlende Location mit zuvorkommender Bedienung, außergewöhnlicher Speisekarte und guten Drinks. Apropos, die Hintergrundgeräusche geben einem auch gleich das Gefühl direkt bei uns zu sitzen 😉

Digital Thoughts 2019

Wir haben immer weniger Zeit und müssen immer mehr wissen. Da bietet sich digitales “Lernen” statt das Besuchen von Konferenzen an. Aber rein lineare Webinar-Reihen sind irgendwie auch langweilig. Wir wollen mit der Digital Thoughts 2019 die Atmosphäre einer Veranstaltung vor Ort mit den Vorteilen einer digitalen Begegnung vereinen.

Die Digital Thoughts 2019 ist deshalb eine ganztägige, rein virtuelle Konferenz. Ihr Ziel ist, die Einflüsse von Technologien und digitalen Themen auf Unternehmen, Geschäftsmodelle und Märkte zu beleuchten. Dabei betrachten Experten in Interviews, Vorträgen, Use Cases, Podiumsdiskussionen und mehr die Auswirkungen auf die Zusammenarbeit und Organisation, auf neue Geschäftsmodelle und auf das Führungsverhalten.

Die Digital Thoughts 2019 richtet sich an Führungskräfte und Experten in Marketing, Sales und Service und beleuchtet mit Hinblick auf die einzelnen Herausforderungen die Innovationen und Trends für die Customer Experience, Produktivität, Kommunikation sowie innovative Anwendungen im Kundenmanagement.

Am 23. Mai stellen wir gemeinsam mit Kunden, Experten und Meinungsmachern Innovationen und Trends für die Customer Experience und innovative Anwendungen für Marketing, Sales und Service vor und gehen auf die Herausforderungen einer digitalen Führung inmitten einer (agilen) Transformation ein:

  • Wie zum Beispiel KI und andere Innovationen sowohl auf Kundenseite als auch intern Marketing, Sales und Service unterstützen können. 
  • Wie Führungskräfte mit dem digitalen Wandel umgehen können, um zusammen mit ihrem Unternehmen daran zu wachsen. 
  • Wie Kommunikation, Organisation und Kultur in der agilen Transformation aussehen können und müssen, um eine stabile Grundlage für Ihr Unternehmen zu liefern.

Weitere Veranstaltungsinformationen finden Sie auch unter: https://www.xing.com/communities/groups/digital-thoughts-be58-1108570 

Wichtig: Bitte melden Sie sich auf der verlinkten Registrierungsseite an: https://www.ec4u.com/digital-thoughts-2019/ Herzlichen Dank. 

Programm

VORMITTAGS:

  • What’s next? Expeditionen ins Digitalreich.Technologien, Ongoing Change, Digital Leadership.  Jochen Werne, Direktor Marketing & Business Development Bankhaus August Lenz 
  • I like to move IT. Agile Transformation mit, durch und in Beratungsunternehmen. David Laux, CEO ec4u; Mario Pufahl, CSO ec4u; Jens Wilhelms, Manager CEM Swisscom 
  • Entmystifizierung Blockchain: Chancen für die Customer Journey. Erol Jasaroski, Principal Consultant ec4u 
  • Menschenversteher– wie Content dank Künstlicher Intelligenz im richtigen Moment beim Kunden landet. Christian Bahrendt, Head of Business Development Germany Advertima 
  • Effektiv ohne Chef – Mit Holokratie zur Responsiven Organisation. Melanie Vones, Transformator OOTW  

NACHMITTAGS

  • Alles im Loop: Customer Connection. Frank Müller, Manager Professional Services ec4u 
  • Von Stroh zu Gold:Wie Sie Kundendaten nutzen, um in Aktion zu treten. Bianca Sünkel, COO cx/omni 
  • Alle für einen, einer für alle:Intelligent Workplace for Sales. Mario Pufahl, CSO ec4u;  Vincent Aydin, Messe München 
  • Role of Conversational User Interfacesin CX. Sebastian von Gregory, Solution Architect Oracle;  Alexander Varro, CEO 8reasons Digital 
  • How to be a digital leader– Selbstverständnis als Mensch und Führungskraft. Ingo Kallenbach, Inhaber Reflect;  Cyrill Luchsinger, Manager CEM Die Schweizerische Post;  Céline Flores Willers, Personal Branding 
  • Der Moment der Wahrheit– Volvo und die Customer Journey. Harry Wessling, Manager Professional Services ec4u 

Was Sie mitnehmen werden:

  • Einblicke in spannende Uses Cases neuer Technologien
  • Erste Ansätze zur Integration von Use Cases in das eigene digitale Geschäftsmodell und die Integration in Ihre Customer Experience
  • Anreize zur persönlichen Weiterentwicklung als Digital Leader und Erfahrungsaustausch mit anderen Teilnehmern
  • Handlungsimpulse für die Begleitung und Führung von virtuellen Teams im Ongoing-Change
  • Möglichkeit zum fachlichen Austausch, integriert in Ihren Berufsalltag