New Springer book co-authorship: “Artificial Intelligence meets Homo Sapiens“ in CRM GOES DIGITAL

It has been a privilege contributing as co-author for the fifth time to an inspiring book project. “CRM goes digital“ has been initiated by Dr. Martin Stadelmann, Mario Pufahl and David Lauch and is part of the Springer Gabler Edition Sales Excellence book series (ESE)

Artificial Intelligence meets Homo Sapiens – Possible applications and limits of artificial intelligence

Author: Jochen Werne

Werne J. (2020) Artificial Intelligence meets Homo Sapiens – Einsatzmöglichkeiten und Grenzen Künstlicher Intelligenz. In: Stadelmann M., Pufahl M., Laux D. (eds) CRM goes digital. Edition Sales Excellence. Springer Gabler, Wiesbaden

Abstract

A special encounter. Algorithms developed by humans meet everything that man and nature embody – from industrial processes to our very own behaviour. A race between countries and companies has begun to decide the enormous potential of AI and its impact on our consumer behavior, as well as on our society. However, despite all the euphoria, it is important to understand the topic, its possible applications and also its limitations well, so as not to succumb to the danger of losing oneself in technology-believing magic.

About the book: CRM goes digital

Consistent customer orientation and digital transformation lead to completely new approaches in management: the focus is on omnichannel or mobile CRM concepts, big-data and social media instruments, and automation. But what does this mean in concrete terms for marketing, sales and service? What effects does digitalization have on product and service optimization or on sales management and customer loyalty? How can methodical customer orientation contribute to an improvement in sales performance? Answers to these and other questions are provided by the contributions from science and practice in this book. The authors illuminate the requirements and possible solutions of CRM systems along the concept of the customer journey using selected industry examples. They provide concrete recommendations for action and offer managers and users from customer-oriented business areas valuable orientation aids for the implementation of digital customer management.

From the content
CRM: strategies, organisation, controlling and employees
Concepts in digitisation
Best Practices in CRM: Case studies of customer-centric companies
Topics of CRM research

Publication: The nature of society: Are certain cultures less predisposed to cyberthreats than others?

An examination using the example of Germany

Author: Jochen Werne

Published: Werne, Jochen (2019, December 1). The nature of society: Are certain cultures less predisposed to cyberthreats than others? An examination using the example of Germany. In the Cyber Security: A Peer-Reviewed Journal, Volume 3, Issue 2.

ABSTRACT

Successful ransomware attacks and thefts of data and passwords have unequivocally demonstrated that technical defensive measures are to be considered as merely basic moves in the protection against cyberattacks, and that security concepts, if to be effective, must take ever greater account of the human factor. Several examples prove that attack vectors which belong to the area of ‘social engineering’ are menacingly successful. Employees of enterprises, especially SMEs, frequently underestimate their importance when assessing security risks and the defence against them. As a consequence of these findings, a company-wide risk management should respect cultural and psychological peculiarities. Another promising approach are AI-based concepts, both as a technical defence against cyberthreats and in respect of processes specific to the company, as well as culture-specific characteristics of its employees. Both approaches are based on understanding human behaviour in its sociocultural context. Within the scope of this paper, this cultural aspect of cyber security is examined with regard to whether certain cultures may be less predisposed to cyberthreats than others. This is analysed using the example of Germany and also considers the question whether more or less authoritarian company cultures play a role in this context. How can phenomena such as German angst and similar cultural peculiarities be adequately taken into account? The remarks are mainly targeted at an audience which is concerned with organisational and technical countermeasures again cyberthreats. They focus on the importance of incorporating findings from psychology and social sciences when designing and realising such measures.

Author’s Biography

Jochen Werne is the Chief Development and Chief Visionary Officer (CDO/CVO) and executive committee member of PROSEGUR Cash Services Germany Ltd. Prior to that he was director and authorised officer of the Bankhaus August Lenz & Co. AG. Jochen is also member of the Federal Ministry of Education and Research Initiative ‘Learning Systems’ — a platform for artificial intelligence, member of the expert board of Management Circle, as well as a member of one of the most important think tanks worldwide: Chatham House, the Royal Institute of International Affairs. Jochen is a keynote speaker at various banking, innovation and executive conferences as well as an author and co-author of several textbooks and professional articles.

ABOUT Cyber Security: A Peer-Reviewed Journal

Cyber Security is the major peer-reviewed journal publishing in-depth articles and case studies written by and for cyber security professionals.  It showcases the latest thinking and best practices in cyber security, cyber resilience, cyber crime and cyber warfare, drawing on practical experience in national critical infrastructure, government, corporate, finance, military and not-for-profit sectors.

Each quarterly 100-page issue analyses significant current and emerging cyber security threats and the latest strategies, techniques and technologies available to detect, manage and react to them, helping to uncover potential weaknesses in your current systems which could be open to attack. Its detailed articles and case studies – all of which are peer-reviewed by an Editorial Board of leading cyber security experts – provide in-depth, actionable advice and ‘lessons learned’ from fellow professionals, showing how cyber security programmes have been specified, designed, implemented, tested and updated in their organisations, as well as how data breaches and exercises have been managed in practice.

Cyber Security does not publish advertorial or advertising but rather in-depth articles on key topics including:

  • Cyber security risk assessments, platforms and frameworks
  • Building cyber response programmes
  • Protective measures
  • Threat surface analysis and detection
  • Incident response and mitigation
  • Training ‘red’ teams
  • Crisis and reputation management
  • Recovering from a data breach
  • Employee and customer awareness, education and training
  • Workforce analysis and programmes
  • Reporting to senior executives and getting sufficient funding
  • Scenario planning, penetration testing and cyber security exercises
  • Reducing insurance premiums
  • Cyber security in the supply chain
  • Insider threats
  • Cloud security risk
  • Cyber warfare, cyber terrorism and state-sponsored attacks
  • Safe disposal of sensitive data
  • Cyber security investigations and digital/analogue forensics
  • Hackers’ techniques and motivations
  • Security architectures and network assurance
  • Internet fraud techniques
  • Encryption, cryptology and data protection 
  • User behaviour analytics

Press Monaco Matin: Le prince Albert-Ier dans les mémoires

Monaco-Matin – 5 Jul 2019 T.P.

This Tuesday at sea, at the foot of the imposing Institute of Oceanography, Prince Albert II laid a wreath in the waters of the Great Blue. A gesture in memory of his great-great-grandfather, emeritus sailor and scientific explorer, Prince Albert I. This tribute took place on the fringes of the Navigators Heritage Challenge (1), a nearly 600-kilometre sailing course where crews are only allowed to use navigational instruments invented before the beginning of the 20th century; demonstrations between and following this solemn commemoration, the Sovereign unveiled the logo of the Prince Albert Ier Memorial Committee, launched in December 2018 to lay a calendar of events celebrating his life and work between 2019 and 2022 (2). It is intended to be sober and open to all aspects of the pioneering work of the man we liked to call “the learned Prince”. Different types of actors are mobilized to carry out projects of all kinds, aimed at diverse audiences, organized by a collective of dedicated sailors of many nationalities: Global Offshore Sailing Team. 2. 2019 is the year of the centenary of the creation of the International Commission for the Scientific Exploration of the Mediterranean Sea. 2022 is the year of the centenary of his death.

Translated with www.DeepL.com/Translator

Monaco-Matin – 5 Jul 2019 T.P.

Ce mardi en mer, au pied de l’imposant Institut océanographique, le prince Albert II a déposé une gerbe dans les eaux de la Grande bleue. Un geste en souvenir de son trisaïeul, marin émérite et explorateur scientifique, le prince Albert-Ier. Cet hommage s’est déroulé en marge du Navigators Heritage Challenge (1), un parcours de navigation de près de 600 kilomètres où les équipages n’ont le droit que d’utiliser des instruments de navigation inventés avant le début du XXe siècle.Des manifestations entre  et Dans la foulée de cette commémoration solennelle, le souverain a dévoilé le logo du comité de commémoration du prince AlbertIer, lancé en décembre 2018 pour pondre un calendrier de manifestations célébrant sa vie et son oeuvre entre 2019 et 2022 (2). Lequel se veut sobre et ouvert sur toutes les facettes de l’oeuvre pionnière de l’homme qu’on aimait surnommer « le Prince savant ». Différents types d’acteurs sont mobilisés pour mener à bien des projets de toutes natures, destinés à des publics diversifiés.Organisé par un collectif de marins dévoués de moult nationalités : Global Offshore Sailing Team. 2. 2019 est l’année du centenaire de la création de la commission internationale pour l’exploration scientifique de la mer Méditerranée. 2022 est l’année du centenaire de sa disparition.

Hot of the press in “bank und markt 06/19”: Opportunities and risks of AI for the financial sector

Artificial intelligence is the new buzz word of the financial industry, says Jochen Werne. In view of the rapid pace of technological development it is becoming a source of hope for the banks – and rightly so, writes the author. After all, banks have an enormous amount of data at their disposal. Despite all the digitalisation and areas of application of AI, Werne sees the chance for a renaissance of consulting as a link between people and the technical world. Red. Bank und Markt

Read the full article in the new June 2019 edition of BANK und MARKT here

Chancen und Risiken von KI für die Finanzbranche

German: Künstliche Intelligenz ist das neue Buzz-Wort der Finanzbranche, sagt Jochen Werne. Angesichts der rasanten technologischen Entwicklung wird sie zum Hoffnungsträger für die Banken – zu Recht, meint der Autor. Schließlich verfügen Banken über einen enormen Datenschatz. Trotz aller Digitalisierung und Einsatzbereiche von KI sieht Werne jedoch die Chance auf eine Renaissance der Beratung als Bindeglied zwischen Mensch und technisierter Welt. Red.