This hot-off-the-press article from IT Finanzmagazin perfectly encapsulates the state of today’s fraud landscape. The rapid evolution of generative AI (GenAI) is transforming fraud at an unprecedented pace, introducing new threats that challenge businesses across industries. Experian’s latest Forrester Study highlights how 76% of German fraud prevention leaders believe that GenAI has permanently changed the fraud landscape. Fraud tactics have become increasingly sophisticated, leading to an alarming rise in API fraud, money laundering, and bot attacks – trends that demand urgent action. As CEO of Experian DACH, I firmly believe that traditional rule-based systems are no longer sufficient to counter these evolving threats. The battle between businesses and fraudsters is now driven by AI, and only companies leveraging advanced AI-powered analytics will stay ahead. Continuous innovation, collaboration, and AI-driven fraud detection are now imperative to protect financial and personal data in our increasingly digital world.
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Efficient use of AI determines the competitiveness and thus the future of German companies
Jochen Werne, CEO of Experian DACH, comments on the results for Germany: „As our survey clearly demonstrates, German executives are aware of the central role AI plays in the innovation process. Nevertheless, the considerable scepticism about the benefits of AI use indicates that many companies may not yet be able to make efficient use of their existing data. At the same time, the productive use of AI will be decisive for the future of Germany as a business location. Transforming raw data into meaningful insights and analyses – this must be the clear goal. Through the synergy of state-of-the-art technology and human expertise in combination with the best analytics, we create a significant competitive advantage for our customers.
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